Everything We Currently Know About the Supreme/BLU Burner Phone

The phone’s manufacturer gives us the lowdown.

By
Tech 
96,293 Hypes 24 Comments

Supreme recently announced its upcoming Fall/Winter 2019 accessories, one of the standout items on the roster being a classic prepaid burner phone. The phone is manufactured in partnership with BLU, the last U.S.-based mobile phone company that still produces burner phones. Supreme has often applied its logo to a wide variety of objects, as past seasons have included everything from branded bricks to drum kits. However the Supreme/BLU Burner Phone marks one of very few times the brand has ventured into tech, making the nostalgic device a particularly curious drop for the brand’s growing Gen Z fanbase.

For BLU, this burner phone collaboration was a long time in the making. “We had tried in vain for a long time to reach out to Supreme to pitch collab ideas,” BLU Products CEO Sammy Ohev-Zion tells HYPEBEAST. “It became apparent that you can’t reach out to Supreme, Supreme reaches out to you.” Much to BLU’s excitement, Supreme finally answered its requests in hopes of reviving the classic burner phone in line with the streetwear brand’s 25th anniversary.

There aren’t many concrete details available for the upcoming Supreme phone, but the brand’s website shows a model that seems to most closely resemble BLU’s Zoey 2.4, a no-frills phone boasting all the necessary mobile device features — nothing more, nothing less. The Supreme/BLU Burner Phone will come in both red and black colorways and will (naturally) feature a large Supreme logo across the back, as well as metallic logo detailing on the front beneath the screen.

Supreme/BLU Burner Phone Supreme BLU Prepaid Mobile Device Technology Accessories Box Logo

BLU

Supreme’s website also notes that the phone is 3G and features a built-in-camera. If the model is in fact a branded version of BLU’s Zoey 2.4, it’s safe to assume the Supreme version will have many of the same features as the original.

The Zoey 2.4 measures in around two inches wide, half an inch in depth and a little under five inches tall. At 2.4 inches, the display screen takes up around half of the phone’s body. Its camera isn’t anything to write home about, but those looking to add some grainy Instagram shots to their feed can make use of its LED flash and minimal video capability. Since the phone only includes 128MB of internal memory and 64MB Ram, Supreme is kindly including a 16GB memory card with purchases of the phone.

Bluetooth connectivity and an internet browser keep the Zoey 2.4 somewhat modern, while a built-in FM radio and MP3 player act as a nod to the early aughts. The phone includes a 1000 mAh battery, which maintain a full charge for about one hour. As those who lived through the pre-smart phone era will remember, however, burner phones don’t process high volume texts, videos, etc., and therefore can last for days before needing a recharge.

Even without the help of Supreme, Ohev-Zion insists that burner phones still sell well in today’s market. Over the past three years, BLU has reportedly sold over 30 million cellphones, including both prepaid smartphones and classic burner phones. The company isn’t alone in its findings either: AT&T’s 2018 Annual Report also showed an increase in prepaid mobile phone revenue, citing higher participation and profit from its subsidiary services like Cricket.

“You can’t reach out to Supreme, Supreme reaches out to you.”

Outdating many of Supreme’s Gen Z shoppers, prepaid mobile phones were first described in a patent filed in 1994. Their original purpose was to democratize cell phone usage, as prior to burner phones people were often denied a cellular contract based on credit score or financial status. Today, burner phones are largely associated with criminal activity thanks to their disposability and high level of privacy, as seen in productions like Breaking Bad, The Wire, and Netflix’s recent film Polar.

Regardless of the burner phone’s perceived usage, Ohev-Zion makes a compelling argument for the nostalgic piece of technology in today’s smartphone age. “When out having a good time, and someone asks you for your number, wouldn’t it be awesome to just have a burner phone? You could hand out that number and not have to worry if the person turns out to be a creep,” he notes. In addition to validating future dates, burner phones can also provide a cheaper, more simplified phone option during travel, as well as a handy device to have around in case of emergency.

The Supreme/BLU Burner Phone will be exclusively sold by Supreme both online and in Supreme’s U.S., Europe, and Japan locations. Given Supreme’s markups on past accessories, it’s safe to estimate that the phone will retail for somewhere between $55 and $75 USD — and of course for even higher on the resale market. Those who don’t manage to snag one on the drop date and don’t want to shell out for the resale price can instead try slapping a Supreme box logo sticker on a Standard Zoey 2.4, which goes for around $33 USD on Amazon.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1186 Users Online

What to Read Next

White Mountaineering Drops Tactical Camo-Print & Monochrome Eastpak Collaboration
Fashion

White Mountaineering Drops Tactical Camo-Print & Monochrome Eastpak Collaboration

Consisting of the Pak’r backpack, all-new Vest bag and Musette crossbody.

US Tokyo 2020 Olympians Warned They Will Face Consequences If They Protest
Sports

US Tokyo 2020 Olympians Warned They Will Face Consequences If They Protest

The games will take place in the middle of a presidential election.

Drake Hit With Lawsuit Over Hit Singles "In My Feelings" & "Nice For What"
Music

Drake Hit With Lawsuit Over Hit Singles "In My Feelings" & "Nice For What"

The lawsuit also takes aim at labels Asylum, Cash Money, and Republic.


Reebok Adds Retro Colorways to DMX Series 1000
Footwear

Reebok Adds Retro Colorways to DMX Series 1000

Get ‘em now.

Canvas Audio Unveils Seamless 3D Soundbar Stand for LG OLED TVs
Tech

Canvas Audio Unveils Seamless 3D Soundbar Stand for LG OLED TVs

Featuring room size sound optimization and interchangeable magnetic covers.

Gucci's Retro Rainbow Track Jacket Is a Bold Outerwear Option
Fashion

Gucci's Retro Rainbow Track Jacket Is a Bold Outerwear Option

Available now.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.