Here Are the Nike Footballverse Experiences Taking Place in Dubai this Month
Focussing on self-expression, community and creativity.
Nike FC heads to Dubai to host a number of football-focused experiences designed to inspire young football fans and players.
So far, the “Footballverse” campaign has already seen an exclusive panel talk with footballing legend Ronaldo, Champions Soccer Academy UAE director Dan Jacob and sports consultant Budreya Faisal, where they came together to discuss the sporting icon’s prolific career and the growing youth and women’s game in the region.
Nike FC continues to offer up a variety of immersive and spectator experiences at The Beach, Opposite JBR, Dubai . At the heart of the community-driven pop-up, Nike has been hosting a regular schedule of interactive tournaments and hero-mode games. Here, the brand invites participants to develop their football skills while encouraging them to form new bonds through team competitions.
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The footballing activities spill over to the Nike Beacon Store where fans can express themselves on and off the pitch . At the new Nike FC Creators Hub, the brand is encouraging everyone who loves the game to get involved in their creative workshops such as jersey customization and The Digital Makers Studio. Using art and design as an expressive tool, Nike hopes visitors will use the workshops to embrace football culture in new and even more expressive ways.
To take part in The Footballverse and Nike FC Creator’s Hub until Dec 11, register on the Nike DXB website.
