Australian denim and streetwear label KSUBI just launched its “Ksubi x Juice Wrld 999” collection, in tribute to late rapper and songwriter, Juice WRLD. The connection between the two has always been constant — the late-rapper often name-drops the brand in his songs and freestyles, while also encapsulating KSUBI’s “Creative Outsider” ethos. The collection also lends its name from the Juice WRLD LIVE FREE 999, a foundation that strives to honor and continue the late rapper’s legacy through posthumous music releases and merch.
Comprising eight pieces in mostly KSUBI’s signature denim, the capsule collection also spans everyday apparel such as hoodies and T-shirts. Influenced by Juice WRLD’S habit of personalizing his denim with drawings, the lineup from “999 Club” is illuminated with various scribbles of skulls, thorned hearts, graffiti lettering, co-branding, and the occasional splatter of paint.
The “Ksubi x Juice Wrld 999” lookbook is shot by photographer Neriyah, while the campaign video is directed by Steve Cannon. The collection is modeled by Juice WRLD’S frequent collaborator rapper Trippie Redd, as well as producer Haan, skater Boo Johnson, actress Jessica Belkin, artist Skye Morales, model Ashley Got as well as emerging artist ZZZ.
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