Brave the Elements with LTEKS Edition 04
The launch campaign juxtaposes the collection with the textures of Iceland.
Korean urban outdoor brand LTEKS introduces their new Edition 04 with a stunning launch campaign set in Iceland. Titled ‘ALLUVIUM’, which refers to the material deposits left by running water, the campaign reinterprets the original definition as “an accumulation of time” and captures the topographical textures, curves and structural surfaces found in and created by nature. The raw landscapes are juxtaposed with the collection’s modern and high-tech apparel to depict mankind’s adaptive response to the environments they live in.
Each LTEKS Edition starts with the belief that “the most fundamental function of clothing is protection”, with Edition 04 highlighting how technology is used to combat the elemental forces of nature. The collection utilizes durable fabrics that are also breathable, and enhances them with flagship technologies like the GORE-TEX Pro 3L membrane and Loro Piana Rain, Storm and Clima Systems for superior wind- and waterproofing. In addition to flat down insulation and Fiorentina wool blend fleece for warmth, LTEKS also teamed up with Dutch textile innovation lab BYBORRE to create their own unique 3D knit.
The Edition 04 lineup consists of signature outwear such as bombers, asymmetric trenches and classic front-zip jackets; middle layers with cardigans, blazers, hoodies, crewnecks and neck-tops; a range of bottoms silhouettes, including a men’s kilt; and a variety of accessories like a muffler, field vest, field hat, cap and face towel. Premium detailing such as aluminum-coated sleeve lining, FIDLOCK magnetic snaps, Systemmag tape, Bemberg lining and Coolmax sweatband elevate the clothing with luxe appeal.
Visit the LTEKS website to discover more about the Edition 04 collection.
