Future Drops "712PM" Music Video Directed by Travis Scott

The opening track off Future’s latest ‘I Never Liked You’ album.

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Future has dropped the new music video for his opening track off of his latest I Never Liked You album. Future shares the visuals for “712PM” which is directed by Travis Scott. The new music video comes after the Future dropped other visuals for “Massaging Me” and “I’M DAT N****.”

The mixtape was released back in April and earned Future his eighth No. 1 album on the Billboard 200 after moving 222,000 album-equivalent units in its first week. Months after the release, Future continued to pick up steam with his latest full-length project delivering major guest appearances for fellow artists like Jack Harlow, Megan Thee Stallion and Lil Baby.

The Atlanta rap star also previously sold a chunk of his publishing catalog back in September that included the first 16 years of his career and spans 16 mixtapes and eight studio albums. Future was also recently announced that he will be headlining Rolling Loud California.

In other music news, Kendrick Lamar, Rosalía and more to headline 2023 Primavera Sound Festivals.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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