Diesel's Holiday 2022 Campaign "LIFE IS A GAME" Lets Playful Proportions Prevail

Following its “Larger-Than-Life” FW22 campaign and its Guinness World Record-breaking inflatable sculpture for SS23, Diesel is continuing its maximalist efforts with a Holiday 2022 campaign, titled “LIFE IS A GAME.” As its name suggests, the sartorial imagery is pure fun; across a nine-part still series and a video, the Italian denim label combines holiday motifs with classic Diesel designs in disproportional compositions that ultimately mix sophisticated humor into its seasonal cheer.

Under the creative jurisdiction of Glenn Martens, with art direction by Christopher Simmonds and photography by Sharna Osborne, the campaign sheds light on the Milanese label’s Resort 2023 looks. The collection is a “permanent party,” as the brand calls it, with myriad products crossing casual tailoring, seasonal denim, celebration-ready cuts, Diesel’s signature “D” logo pieces, its latest PROTOTYPE-CR sneakers and more.

From a mood board defined by pop, utility and denim, the range lets experimentation lead the way, with logo sweaters printed on their insides and sweater dresses making pop art in pink. On the functional front, cargo pants are crafted with enlarged pockets, denim jackets and coats are renovated with new waterproofed fabrications, and metallic knits and dresses become newly-established staples. Of course, accessories remain a mainstay, with several D-buckle belts and a futuristic, hard-shell backpack.

Indulge in Diesel’s playful Holiday 2022 campaign above, and shop the edit on the brand’s website.

Elsewhere in fashion, Kyle Kuzma champions his “Childhood Dreams” with his new PUMA Hoops capsule collection.