Aleali May Debuts Cozy Apparel Brand MAYDE WORLDWIDE

An entirely “Cobalt” blue collection

Fashion
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Stylist, model, and designer, Aleali May’s personal style often mixes elements of streetwear with luxury runway pieces. As a manifestation of her aesthetics and professions, the designer launched MAYDE WORLDWIDE — a unisex clothing label that focuses on delivering good-quality structured basics and elevated staples doused in rich color tones.

Speaking on the conceptualization of MAYDE WORLDWIDE, Aleali May says, “As a consumer, I’m always looking for options to blend with my daily looks and designer collectibles. As a designer, I’m recognizing that certain cuts on garments don’t exist yet. As a stylist, I work with artists that are on the go, constantly traveling, and need something to layer or build on. Something quick and comfortable, but has those key details that make them unique. Even behind the scenes as a stylist, I need something to last me through those long days on set.”

For the label’s debut, May doused the array of essential loungewear and athleisure basics in a rich blue, aptly named “Cobalt.” The first drop of items includes a sport-style bra top, ribbed tank top, bike shorts, hoodies, and sweatpants in a range of sizes. Every piece is manufactured and assembled in MAYDE WORLDWIDE’s solar-powered LA-based studio. The brand also confirmed that upcoming drops will expand on different silhouettes and colorways that are also intended to mix well with the current lineup. Check out the lookbook and the drop of items in the gallery above.

Coming in accessible price points, the first batch of items ranges from $50 to $185 USD, available now on MAYDE WORLDWIDE’s online store.

Elsewhere fashion, DIVINITIES Fall/Winter 2022 collection proves that simplicity is best.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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