1017 ALYX 9SM Shows Its Love for Music With Swedish House Mafia Collaboration
With co-branded graphic detailing.
Since its inception, Matthew M. Williams’ 1017 ALYX 9SM has demonstrated a keen focus on fusing fashion and culture. Now, the New York City-founded brand is showcasing its love for music by teaming up with Swedish House Mafia.
By joining forces with the renowned electronic/house music group, the collaboration blends the two entities’ signature dark styles. For a casual offering, the capsule consists of a hoodie, T-shirts and a hat. Fusing Alyx and Swedish House Mafia’s styles, the pieces feature collaborative graphic designs featuring the Alyx logo and circle A monogram alongside the cover art from the electronic group’s Paradise Again.
The offering is done up primarily in black and white except for the long-sleeved tee, which appears in electric yellow.
“The 1017 ALYX 9SM team is a big fan of the band and collaborating with them brought together the passion for fashion and for music the brand is built on with its unconventional approach to design, making this collaboration a perfect match for a meaningful connection,” said 1017 ALYX 9SM.
Ranging in price from €120 to 160 EUR (about $124 to $166 USD), the collection drops on 1017 ALYX 9SM’s website and Swedish House Mafia’s website on Thursday, November 24.
In related news, HIDDEN.NY and NEEDLES reconnect for Pt. 2.
