TUMI Debuts McLaren Collection With F1 Driver Lando Norris
Continuing its “Built for the Journey” campaign.
After debuting its documentary-style “Built for the Journey” campaign with pro footballer Son Heung-min, Formula 1 driver Lando Norris, recording artist Anthony Ramos and singer Gracie Abrams this past August, TUMI has now released its McLaren collection with Lando Norris.
As a continuation of the “Built for the Journey” campaign, the new collection with McLaren and Norris centers the auto manufacturer’s focus on performance and luxury. The offering features an array of pieces like wheeled carry-on luggage, backpacks, crossbody sling bags, soft-sided duffle bags and more.
Bringing the pieces to life is TUMI’s exclusive carbon fiber CX6 material – offering durable, sleek and lightweight products. Encased in black with subtle touches of tangerine, the pieces are finished off with subtle McLaren supercar design details.
Take a look at the collection in the gallery above. Ranging in price from $125 USD to $2495 USD, the collection is available now online.
In related news, Steve Aoki’s Dim Mak teams up with Deadfellaz for a limited-edition Halloween merch drop.