Tom Brady Signs Deion Sanders’ Son To Represent His BRADY™ Apparel Brand

With the current NFL game season underway, 7x Super Bowl winner Tom Brady has his hands full – both on and off the field. As he seeks to lead the Tampa Bay Buccaneers to victory this season, he’s also pulling double duty as co-founder of his namesake BRADY™ clothing company, and mentor to his new brand ambassador signee, Shedeur Sanders.

As a student at the historic Jackson State University, Shedeur – the son of football and baseball legend Deion Sanders – has become a star athlete in his own right and recently signed on as an official brand ambassador for Brady’s apparel brand. Serving as Quarterback for the Jackson State Tigers, Sanders has consistently put up impressive numbers and led his team to the championships, also winning the esteemed Jerry Rice Award along the way.

In his new role, Sanders will appear in the brand’s official campaign imagery and will have the ability to weigh in on product development decisions, in addition to wear-testing brand items and sporting key looks during the 2022/2023 season. For the new Fall/Winter collection drop, Sanders is seen wearing the BRADY™ “Seamless Performaknit,” “Regenerate” and “Gridflex” collection items.

Detailing his decision to choose Sanders as an official brand ambassador, Brady exclusively shared with Hypebeast: “Shedeur Sanders is redefining what legacy looks like, and we couldn’t be happier to have him on board as our first long-term BRADY™ partner.”

Expressing his excitement to partner with the brand, Sanders exclusively told us: “The opportunity to represent BRADY™ is huge. I’ve looked up to Tom since I started playing football, and having a chance to actually do business with him is a dream come true.”

“You’re going to see some new things – new styles and colors. The innovation and style help me look and feel my best off the field, and how I feel translates into how well I play. I couldn’t be more excited to wear my gear to JSU games,” adds Sanders.

Previously working with brands like Gatorade and Beats by Dre, Sanders is increasingly growing in the influencer spotlight and his new partnership with Brady helps take him a step further in his off-field ambitions.

Elsewhere in fashion, the “World of Ralph Lauren” took California by storm with a full range of SS23 offerings.