The New Balance 550 is Readied With "Blue Groove" Accents

Fashioned with a black build and sleek colored touches.

Footwear
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New Balance’s 550 model has been on the rise and sees no signs of slowing down, gracing the feet of casual wearers across the globe. The popular sneaker has seen one colorway after another, recently displayed in a clean “White Gum” palette following a duo of suede iterations. Now, the silhouette sees a dark approach primed for any occasion.

Dressed in an unlit build, the New Balance 550 sees durable black leather at every turn. “Blue Groove” accents hit the sunken medial “N” logos, 550 branding at the forefoot, and ankle leather trimmings. Mesh heels add textural variation, adorned with colored “NB” lettering set above plastic rear protectors.

Nylon tongues receive tonal tags decorated with basketball graphics and further branded touches, while the design is complete with white midsoles and grey rubber bottoms.

The New Balance 550 “Blue Groove” is set to hit shelves on October 19 via New Balance and select retailers for $110 USD.

In other news, VEJA and Marine reconnect for a duo of scribble-colored sneakers.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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