Superplastic Extends a Warm Welcome to Gucci as Its Newest Collaborator
“Welcome to tha fam.”
Touted as the “world’s top creator of animated celebs, vinyl toys and digital collectibles,” Superplastic announces a forthcoming collaboration with luxury fashion giant, Gucci.
The toymaker first revealed the news on its website, detailing a “Super secret collaboration between Janky, Guggimon, and their favorite fashion house, Gucci,” and recently followed that up with an Instagram post teasing an official decal with the caption, “Welcome to tha fam.”
The decal features a wave motion gif of color-blocked mauve, orange and yellow lines moving underneath both brand logos, and a bio link that directs fans to download the official Gucci mobile app. The GG app showcases the same gif and provides a brief statement on the project, encouraging fans to “Stay tuned.” Conversely, Superplastic further elaborates on the excitement, quipping, “HOLY MACaronee! Yes, Gucci. Hold yer breath.”
While explicit details of the collab have not yet been revealed, we might expect both brands to tap into the NFT market with specially made GG-branded items, and exclusive Janky and Guggimon collectible figurines.
In other Gucci news, the megabrand recently dropped “Chapter 2” of its ongoing collaboration with The North Face.
