Coca-Cola Gets a Caffeine Update With New Coffee Mocha Flavor

Giving its iconic cans a makeover.

Food & Beverage
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Coca-Cola is offering a new flavor later this month to add to its ready-to-drink coffee aisle. Coca-Cola with Coffee Mocha is set to join others in the caffeinated line-up including Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar.

The new flavor infuses Coca-Cola’s beloved taste with the bold and smooth taste of mocha coffee flavor. Each of the cans is infused with Brazilian coffee and packs almost double the amount of caffeine in a typical can of coke. Coca-Cola’s coffee line first hit the stores in January 2021 and has since received a great amount of interest from Coca-Cola fans. The new flavor debuts just a year after the initial offering was released and continues to give consumers a hybrid innovation that keeps Coca-Cola at the pioneering position with a product that “sips like a Coke and finishes like a coffee.” Coca-Cola reports that its Vanilla flavor is its top-selling ready-to-drink coffee hybrid to date.

With the launch of the new Coffee Mocha flavor, Coca-Cola is utilizing a new modern packaging design that features vibrantly colored cans to distinguish between different products. Full-color cans indicate single flavors while stacked colors would communicate to fans dual flavors. It is important to note that Coca-Cola is not changing its original flavor formula.

The new Coca-Cola with Coffee Mocha hits shelves across the U.S. starting on February 7.

In other F&B news, Oreo is launching limited-edition The Batman cookies.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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