Heinz Debuts Nifty Gadget That Lets You Squeeze Every Drop Out of Ketchup Packets

Diehard ketchup fans won’t be wasting any more of the condiment again.

Food & Beverage
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Kraft Heinz seems to have come up with the perfect solution to prevent ketchup lovers from ever worrying about squeezing every last drop out.

With its new invention, the Packet Roller, Heinz’s nifty gadget will assist condiment lovers with getting the most bang for their buck. The company is officially calling it the “biggest innovation in sauce since the packet itself.” The Packet Roller is shaped like a ketchup bottle itself and is expected to roll the sauce packet in a way that it pushes all the ketchup onto burgers, hot dogs, or even fries. The contraption can be taken everywhere since it is small enough to attach to a keychain.

Heinz’s brand director Ashleigh Gibson said, “Squeezing out every drop [from our packets] is no easy feat. We engineered the Heinz Packet Roller to give fans a whole new way to savor their favorite condiment and ensure the last drop never goes to waste again.” Fans can purchase one of these rollers at $5.70 USD on HeinzPacketRoller. Those in the Pittsburgh area can also score one in person at the iconic sandwich shop, Primanti’s.

In other F&B news, Japan received a fresh delivery of butter ice cream bars.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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