Instagram is testing a Favorites feature, where users can add specific accounts where their posts will be prioritized to rank higher in users’ feeds.
Leaker Alessandro Paluzzi has made a tweet about the trial feature by Instagram with screenshots demonstrating how it works: users will be able to add accounts as “Favorites,” and those posts will be pushed at the top of users’ feed. This function gives users more control over the content they prefer to see and helps the platform’s algorithm to understand the interest of users more. Other than manually inputting those accounts, the Facebook-owned platform will also suggest different accounts for you to include on your favorite list.
The Favorites feature in the feed is similar to the Close Friend feature rolled out in Instagram Stories, where users can share personal stories to specific groups or individuals with priorities to their stories but this new feature is controlled by the ones who consume the content.
#Instagram is working on “Favorites” ?
ℹ️ Posts from your favorites are shown higher in feed. pic.twitter.com/NfBd8v4IHR
— Alessandro Paluzzi (@alex193a) September 9, 2021
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