Mount Gay Rum Is Highlighting Ocean Conservation and Sustainability for National Rum Day

Mount Gay Rum is celebrating National Rum Day, which takes place on August 16, with a Cocktail Courier kit that showcases its appreciation for the ocean and invites others to join in protecting it. From its island roots in Barbados, the birthplace of rum, to the tropical climate that influences each bottle and the brand’s longstanding connection to sailing, Mount Gay’s history, craftsmanship and community are truly united by the ocean.

While the Mount Gay National Rum Day Kit includes the essential ingredients to craft Black Barrel Classic Daiquiri cocktails, the rum is using the momentum of the holiday to draw attention to a cause that, quite literally, hits home. Using coral filtered water to create its distinct rum flavors, the brand is honoring the vital role that the ocean plays in rum making by including an exclusive, never before published photo print of the ocean by Karim Iliya, a Marine and Ocean Conservation Photographer. The photo print highlights the beauty and majesty of the ocean, reminding us all to protect it.

The kit also includes an exclusive Mount Gay x 4ocean red bracelet, made from 100% post-consumer recycled materials, with each bracelet representing one pound of trash removed from the ocean, as well as a set of reusable straws and tumblers, encouraging fans to enjoy their rum-filled concoctions without additional waste. Studies by 4ocean have discovered that over 500 million plastic straws are thrown away annually.

Protecting the ocean is an essential element that unites Mount Gay and its community — in Barbados and the world at large. This year, Mount Gay announced a long-running partnership with 4ocean, one of the leading ocean conservation organizations, to ensure that this invaluable asset is protected for the future. As part of 4ocean’s Pound+ program, Mount Gay has already helped to remove 20,000 pounds of plastic from the our waters. To support 4ocean’s clean up endeavors, Mount Gay is also educating its community on how to think and drink sustainably, and its National Rum Day Cocktail Kit is an embodiment of that.

To make the most of the Mount Gay Rum Cocktail Courier Kit, try this recipe for a Black Barrel Classic Daiquiri. Start by combining 2 oz of Mount Gay Black Barrel, 1 oz of Fresh Lime Juice and 1 oz of Simple Syrup into a shaker with ice. Then, shake and strain into a chilled coupe or the kit’s reusable tumblers, and garnish with a lime wheel.

While National Rum Day takes place on August 16, the kit from Mount Gay will be available for purchase from Cocktail Courier’s website throughout the month of August. For more information about Mount Gay Rum, interested fans can head to the brand’s website to learn more about its spirits and cocktail offerings.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.