Netflix Is Exploring Virtual Reality and Gaming Content With Shonda Rhimes

And developing new feature films.

Entertainment
1,182 Hypes 1 Comments

Netflix on Thursday announced a new deal with Shonda Rhimes — the mastermind behind the streaming platform’s most-watched series, Bridgerton — that will support the development of feature films and an expansion into virtual reality and gaming.

“The newly expanded partnership will give Netflix and Shondaland Media the opportunity to exclusively produce, stream and distribute feature films as well potential gaming and virtual reality content,” the company wrote in a statement.

Though Netflix does not make a surefire commitment to either medium, the statement marks the first time the company has publicly shared interest in moving into the VR and gaming spaces.

Under the terms of the expanded partnership, which includes Rhimes’ Shondaland Media and her producing partner Betsy Beers, Netflix will also provide the financial and technical resources to support Shondaland’s mission to create DEIA (Diversity, Equity, Inclusion, Accessibility) programs that increase industry workplace representation for marginalized groups.

“When Ted and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown,” Rhimes said in a statement. “Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once.”

Elsewhere on the streaming platform, Netflix has shared a first look at Zack Snyder’s Army of Thieves.

Read Full Article

What to Read Next

Arcadia Brings Sports and Gaming Together With New Virtual Reality Competition
Gaming

Arcadia Brings Sports and Gaming Together With New Virtual Reality Competition

“It’s basically ‘TRON,’ for real.”

Netflix Is Launching Its Largest Reality TV Casting Call Ever
Entertainment

Netflix Is Launching Its Largest Reality TV Casting Call Ever

Think you have what it takes?

Netflix Is Reportedly Looking to Expand Into Video Games
Gaming

Netflix Is Reportedly Looking to Expand Into Video Games

“We’re excited to do more with interactive entertainment,” the streaming giant said in a statement.


Netflix Reportedly Creating "N-Plus" Service for Original Content
Tech

Netflix Reportedly Creating "N-Plus" Service for Original Content

Users could potentially have a say in future Netflix productions.

Nike Golf's "19th Hole" Pack Nods to Après-Links Festivities
Footwear

Nike Golf's "19th Hole" Pack Nods to Après-Links Festivities

Inspired by the last stop at the bar after a long round of golf.

One of the World's Greatest Watch Collections To Go On Display
Watches

One of the World's Greatest Watch Collections To Go On Display

The exhibition opens at London’s Design Museum in October.

Reebok Kamikaze II Low "Spearmint/Maximum Orange" Offers '96 NBA All-Star Game Vibes
Footwear

Reebok Kamikaze II Low "Spearmint/Maximum Orange" Offers '96 NBA All-Star Game Vibes

A colorful, low-cut take on Shawn Kemp’s famed signature sneaker.

Chance the Rapper Shares New Trailer for Upcoming Concert Film 'Magnificent Coloring World'
Music

Chance the Rapper Shares New Trailer for Upcoming Concert Film 'Magnificent Coloring World'

Filmed in 2017 after he won three Grammy awards for ‘Coloring Book.’

Nike Air More Uptempo "Loud and Clear" is Unveiled
Footwear

Nike Air More Uptempo "Loud and Clear" is Unveiled

A two-toned makeup that Georgetown fans would appreciate.


Dom Pérignon and Morgenstern’s Finest Ice Cream Team Up For a Unique Ice Cream-Infused Omakase Experience
Food & Beverage

Dom Pérignon and Morgenstern’s Finest Ice Cream Team Up For a Unique Ice Cream-Infused Omakase Experience

The seven-course menu pairing was made in collaboration between architect Stephanie Goto and Nick Morgenstern.

Dior's New B30 Sneaker Offers Peak (Rich) Dad Style
Footwear

Dior's New B30 Sneaker Offers Peak (Rich) Dad Style

“New Balance, but make it 890 euro.”

Kylian Mbappé Unveiled as FIFA 22 Cover Star For Second Year Running
Gaming

Kylian Mbappé Unveiled as FIFA 22 Cover Star For Second Year Running

The game is set to drop later this year.

Haeckels Opens Mayfair Pop-Up With Exclusive Treatments and Experiences
Fashion

Haeckels Opens Mayfair Pop-Up With Exclusive Treatments and Experiences

Launching a Summer residency at Browns Brook Street.

The Kid LAROI and Justin Bieber Stop Time For Upbeat "Stay" Music Video
Music

The Kid LAROI and Justin Bieber Stop Time For Upbeat "Stay" Music Video

Directed by Colin Tilley.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.