Frieze Viewing Room to Feature for the First Time in Los Angeles

Despite cancelling its Los Angeles art fair altogether, Frieze will still fill the void by bringing its Viewing Room to the City of Angels starting on July 27. Curated by Venus Lau, the fourth such installment sees 47 leading galleries, such as Blum & Poe and David Kordansky Gallery, exhibit in what has become an art scene that demands the worlds attention.

The event runs in concurrent to the first ever Gallery Weekend Los Angeles, and the Felix art fair at the Hollywood Roosevelt Hotel. Additionally, Frieze’ Los Angeles Viewing Room will be the first to dedicate an entire section to digital art — with commissions by artists such as Liu Chuang, Nik Kosmas, Peng Ke, aaajiao and Lu Yang. Each artwork will be available to purchase as an NFT and delivered via RNDR — a new blockchain and 3D marketplace developed by LA-based company, OTOY.

“Digital and virtual existence is more than what appears on a screen, it is no longer opposed to the real, instead it is a part of, or an anamorphosis, of reality. Artists aaajiao, Nik Kosmas, Liu Chuang, Lu Yang and Peng Ke rethink the mechanisms of digital existence in the artworks presented in the digital section of Frieze Los Angeles 2021,” said Lau.

Registrations for the viewing room are now open.

Elsewhere in Los Angeles, the “Immersive Van Gogh Exhibition” will adorn the walls of the former Amoeba store.

Participating Galleries:

303 Gallery
Miguel Abreu Gallery
Gallery Baton
Blum & Poe
Tanya Bonakdar Gallery
The Breeder
Cardi Gallery
Château Shatto
James Cohan
Jeffrey Deitch
Anat Ebgi
Fredericks & Freiser
Gagosian
Gladstone Gallery
Grimm
Haines Gallery
Hauser & Wirth
Galerie Max Hetzler
Ingleby
Charlie James Gallery
Karma
Kasmin
Kayne Griffin
König Galerie
David Kordansky Gallery
Andrew Kreps Gallery
Kukje Gallery
L.A. Louver
Lehmann Maupin
Nino Mier Gallery
Nature Morte
Night Gallery
Galleria Lorcan O’Neill
Overduin & Co.
P.P.O.W
Park View / Paul Soto
Parker Gallery
Peres Projects
The Pit
Almine Rech
Regen Projects
Nara Roesler
Thaddaeus Ropac
Various Small Fires (VSF)
Venus Over Manhattan
Vermelho
White Cube