Junghoon Son, the visionary behind Vandy the Pink, is gearing up for the warmer months with a selection of weekly Hawaiian-inspired apparel drops.
First garnering industry attention for his custom sneaker designs on Nike’s Air Force 1s, Son solidified his place in fashion after founding the aforementioned label in 2017. Named after his mother’s now-closed Korean clothing store, Vandy the Pink serves as the designer’s haven for stylistic experimentation. Following the unveiling of a full-ranging essentials collection and the reveal of the upcoming “VTP Carpenter Mule” slip-on shoe, Vandy the Pink has announced its latest project: a series of 29 Hawaii-inspired beach sets that will roll out on a weekly basis throughout the summer.
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Tapping into a kaleidoscopic color wheel and a multitude of vivid graphics, the range offers a plethora of youthful button-up shirt and short sets. Among the line, an orange geometric-printed set fronts the brand’s iconography in a three-dimensional manner, and a light green iteration features an innovative VANDY monogram with an enlarged “D.”
Meanwhile, another design takes its own spin on classic beer and cigarette brand logos, including those for Marlboro and Camel, to create a “Bodega Vandy” silhouette, while another set is covered with miniature carrot and hamburger illustrations in muted orange and green tones. The collection will also feature limited-edition collaborations with HIDDEN.NY and Carrots by Anwar Carrots.
Every Thursday from June 3 through August 26, the brand will drop a total of 29 sets from the Hawaiian collection. Each design will be available to purchase on Vandy the Pink’s webstore. Prices have not yet been announced.
Son spoke to HYPEBEAST last year about his earliest sneaker memories. Check out the full interview here.