Spotify Offers Personalized In-App Experience With New "Only You" Feature

With focuses on your astrological sign, your dream dinner party and more.

Music
4,032 Hypes 4 Comments

Spotify is celebrating the uniqueness of its more than 365 million users with the new feature, Only You.

The global campaign is currently only available for iOS users and includes a selection of in-app experiences that focus on your personal listening habits. Spotify’s Your Audio Birth Chart looks to the stars as your Sun sign features your most-listened to artist over the last six months, your Moon sign features an artist that highlights your “emotional or vulnerable sign” and your Rising sign includes an artist that you recently linked up with. Your Dream Dinner Party allows users to select three artists they’d like to have dinner with and Spotify will create a personalized mix for each of the artist, while Your Artist Pairs demonstrates a user’s varying interests with their unorthodox audio pairings. There’s also Your Song Year, Your Time of Day and Your Genre/Topics, which shows the different musical time periods a user is interested in, the music and podcasts a user listens to during the day and a combination of music and podcast genres respectively.

Spotify is also allowing users to merge their musical preference with the new Blend feature that is offered on both iOS and Android. Two friends simply need to invite each other via the app and the streaming service will work its magic to create a curated playlist that pleases both users. Blend will continuously update as the listening habits of the users change over time.

Elsewhere in music, take a look at the list of major music festivals that are scheduled to return in 2021.

Read Full Article

What to Read Next

Spotify Partners With Facebook for In-App Music Player
Tech

Spotify Partners With Facebook for In-App Music Player

Encouraging users to share and engage with songs and podcast episodes.

Twitter Rolls Out New In-App "Tip Jar" Feature
Tech

Twitter Rolls Out New In-App "Tip Jar" Feature

You can now get paid for your tweets.

Spotify Rivals Clubhouse with Live-Audio App Greenroom
Music

Spotify Rivals Clubhouse with Live-Audio App Greenroom

Join unique live rooms and be your own creator.


Mariah Carey's "All I Want for Christmas Is You" Explodes Spotify's Single-Day Streaming Record
Music

Mariah Carey's "All I Want for Christmas Is You" Explodes Spotify's Single-Day Streaming Record

The 26-year-old song already took the top Billboard spot earlier this month.

Watch Supreme's Hype Williams-Directed Vitra Panton Chair Collab Ad
Design

Watch Supreme's Hype Williams-Directed Vitra Panton Chair Collab Ad

Highlighting the sensual design of the iconic piece of furniture. 

Google's High Speed QUIC Technology Becomes an Official Internet Standard
Tech

Google's High Speed QUIC Technology Becomes an Official Internet Standard

Paving the way for greater adoption.

Rimac Unveils Production Version of Its 1,900 Horsepower Nevera Electric Hypercar
Automotive

Rimac Unveils Production Version of Its 1,900 Horsepower Nevera Electric Hypercar

Coming with a price tag of $2.44 million USD.


Elon Musk Blames Tesla Price Hikes on 'Supply Chain Pressure'
Automotive

Elon Musk Blames Tesla Price Hikes on 'Supply Chain Pressure'

The automaker has been quietly raising the prices of its Model 3 and Model Y vehicles.

Facebook and Instagram Announce New Pride-Themed E-Commerce Features
Tech 

Facebook and Instagram Announce New Pride-Themed E-Commerce Features

Spotlighting brands and products founded by and in support of the LGBTQ+ community.

Tesla Recalls Nearly 6,000 Cars Over Possible Loose Brake Parts
Automotive

Tesla Recalls Nearly 6,000 Cars Over Possible Loose Brake Parts

Including select 2019-2021 Model 3 and 2020-2021 Model Y vehicles.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.