Facebook and Instagram Announce New Pride-Themed E-Commerce Features

Spotlighting brands and products founded by and in support of the LGBTQ+ community.

Tech & Gadgets 
4,085 Hypes 6 Comments

Facebook and Instagram are sharing new ways to amplify LGBTQ+ voices during Pride Month, including a new e-commerce feature called Shop With #Pride, which spotlights queer-owned businesses.

Facebook announced its new Pride-themed initiatives on Tuesday, aimed at supporting LGBTQ+ businesses impacted by the pandemic.

“We know that diverse-owned businesses have been hardest hit by the pandemic, including those owned by the LGBTQ+ community, which is why we’ll be using our platforms to share and spotlight LGBTQ+ owned businesses throughout the season and beyond, and offer resources and training to help businesses move forward with pride,” the company said.

Throughout the month of June, Facebook and Instagram Shop tabs on mobile will spotlight brands and products founded by and in support of the LGBTQ+ community. There will also be live shopping events, like Live Shopping Fridays throughout the month of June that will highlight LGBTQ+ focused retailers. On June 23, the platform will host a live networking event with LGBTQ+ small business owners in partnership with NGLCC (National LGBTQ Chamber of Commerce) and will also offer a new array of colorful stickers to help users show support for their favorite queer-owned small businesses.

In addition, the platform is partnering with non-governmental organizations to promote mental health and well-being in Europe, the Middle East and Africa, and will showcase creators, artists and trailblazers in the LGBTQ+ community throughout the month.

Alex Schultz, Chief Marketing Officer, VP Analytics and Executive Sponsor of Facebook’s LGBTQ+ Employee Resource Group, said in a blog post that Facebook’s Pride initiatives will provide the community with visibility and support.

“Some of these efforts celebrate this month specifically but many will be live year-round, continuing to make our platforms a place where LGBTQ+ people can share their voices, build community and bring the world closer together,” he said.

Other platforms have also introduced new initiatives to support the LGBTQ+ community in June. Yelp announced that it would be launching a new business attribute in celebration of Pride Month that allows businesses to self-identify as LGBTQ+ owned and Open to All.

Read Full Article

What to Read Next

Tesla Recalls Nearly 6,000 Cars Over Possible Loose Brake Parts
Automotive

Tesla Recalls Nearly 6,000 Cars Over Possible Loose Brake Parts

Including select 2019-2021 Model 3 and 2020-2021 Model Y vehicles.

Lyft is Launching High-Tech Ebikes in San Francisco
Tech & Gadgets

Lyft is Launching High-Tech Ebikes in San Francisco

The new commuter vehicles can travel up to 60 miles on a single charge.

Reebok's Zig 3D Storm Hydro "River Rapids" Pack is Unveiled
Footwear

Reebok's Zig 3D Storm Hydro "River Rapids" Pack is Unveiled

Featuring white/blue, gray/orange and gray/red colorways that pay homage to extreme kayaking.

You Can Now Buy a Share of the Rarest Babe Ruth Trading Card on Earth
Sports 

You Can Now Buy a Share of the Rarest Babe Ruth Trading Card on Earth

The 1914 Baltimore News Babe Ruth Pre-Rookie Card is valued at over $6 million USD.

Frank Cooke Reveals Unreleased Air Jordan 19 Sample
Footwear

Frank Cooke Reveals Unreleased Air Jordan 19 Sample

The tenured sneaker designer took to his Instagram to tease yet another unique style.


Vandy The Pink Takes On Summer With Weekly Hawaii-Inspired Drops
Fashion

Vandy The Pink Takes On Summer With Weekly Hawaii-Inspired Drops

Featuring collaborations with HIDDEN.NY and Anwar Carrots.

size? Reveals Exclusive New Balance 57/40 Colorway
Footwear

size? Reveals Exclusive New Balance 57/40 Colorway

A homage to NB’s signature gray shades and shaggy suedes.

Dogecoin Surges 25% After Coinbase Announces It Will Begin Listing the Cryptocurrency
Tech & Gadgets 

Dogecoin Surges 25% After Coinbase Announces It Will Begin Listing the Cryptocurrency

Bringing its market cap up to $54 billion USD.

New Balance 1400 is Revealed With Simple Gray and Cream Color-Blocking
Footwear

New Balance 1400 is Revealed With Simple Gray and Cream Color-Blocking

There’s nothing in your closet that these won’t go with.

Duke's Mike Krzyzewski Plans to Retire After the 2021-2022 Season
Sports

Duke's Mike Krzyzewski Plans to Retire After the 2021-2022 Season

After 42 incredible seasons with the Blue Devils, the legendary coach will be hanging it up.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.