New Balance 550 Emerges With a Purple and White Makeover

One of the most popular lifestyle silhouettes gets another striking two-toned arrangement.

Footwear
1.0K 2 Comments
Save

New Balance and its array of lifestyle footwear propositions continue to be the talk of the sneaker market, and one of the models that continues to show a strong presence is the New Balance 550. The silhouette quickly became a hot commodity after its first collaborative capsule with Aimé Leon Dore back in October 2020, and now it has sneakerheads watching its every move. Next up for the retro hoops offering is another GR two-toned colorway that crafted between white and purple tones.

A multitude of materials are brought in here to forge this pair’s upper material including that of smooth and perforated leathers, mesh and sultry suede. The low-slung kicks predominantly see angelic finishes applied to its upper half, and call upon a rich purple hue to settle down on the collars, heel molds, N logos, 550 forefoot hits and tongue branding. The suede overlays that sit up on the toe caps deviate with a light gray hue. Midsoles deliver a sightly vintage-esque vibe due to their off-white outers, and the outsoles stay on theme by getting splashed with more purple paint.

If you’re thinking of adding these to your rotation, you can find these dropping via New Balance come June 24 for $120 USD.

Previously, New Balance revealed its 2021 NYC Marathon collection.

Read Full Article

What to Read Next

The New Balance 1890A Hybrid Gets a "Cow Print" Makeover Built on a 2002 Sole
Footwear

The New Balance 1890A Hybrid Gets a "Cow Print" Makeover Built on a 2002 Sole

The moc-toe silhouette swaps its technical overlays for hairy suede and a spotted print upper.

New Balance Unveils the 1906R in a Crisp "White" Colorway
Footwear

New Balance Unveils the 1906R in a Crisp "White" Colorway

The retro tech runner embraces a monochrome palette accented with silver and grey detailing

New Balance’s 1890P Receives a Two-Tone “Fairweather Blue” Treatment
Footwear

New Balance’s 1890P Receives a Two-Tone “Fairweather Blue” Treatment

Releasing in August.


size? and New Balance Reimagine the 204L With Picnic-Inspired Gingham
Footwear

size? and New Balance Reimagine the 204L With Picnic-Inspired Gingham

This exclusive sneaker swaps its usual mesh construction for green textiles and muddy brown suede overlays.

Bella Freud and Sotheby's Immortalize London's Counterculture With A Provocative T-Shirt Design
Fashion

Bella Freud and Sotheby's Immortalize London's Counterculture With A Provocative T-Shirt Design

Commemorating the infamous Colony Room Club, home to the 20th century’s esteemed artists and writers.

Pearl Abyss Releases a BUGATTI Collaboration for 'Black Desert'
Gaming

Pearl Abyss Releases a BUGATTI Collaboration for 'Black Desert'

Presented by PEARL ABYSS
The luxury vehicle is recreated in the medieval fantasy world.

Watch the Teaser for a Mind-Bending New Game Inspired by Alfred Hitchcock’s ‘Vertigo’
Gaming

Watch the Teaser for a Mind-Bending New Game Inspired by Alfred Hitchcock’s ‘Vertigo’

A narrative adventure thriller.

Nike's Shek Lei Grind Court in Hong Kong is Made Out of 20,000 Pairs of Used Sneakers
Design

Nike's Shek Lei Grind Court in Hong Kong is Made Out of 20,000 Pairs of Used Sneakers

Located in the Kwai Chung residential neighborhood.

Metropolitan Museum of Art Returns Looted Sculptures to Nigeria
Art

Metropolitan Museum of Art Returns Looted Sculptures to Nigeria

Coercing other institutions to do the same.

Valmont Has Entered the Hospitality Game with Les Résidences Valmont
Design

Valmont Has Entered the Hospitality Game with Les Résidences Valmont

The Swiss beauty brand has debuted two ultra-luxe getaways for sun and snow.


G-SHOCK Drops Two Frogman Dive Watches With Lightweight Composite Bracelets
Watches

G-SHOCK Drops Two Frogman Dive Watches With Lightweight Composite Bracelets

A combination of stainless steel, carbon fiber and resin increases strength but cuts down on weight.

Google Claims To Be Using AI To Design Computer Chips In Under 6 Hours
Tech & Gadgets

Google Claims To Be Using AI To Design Computer Chips In Under 6 Hours

The process typically takes humans months to complete.

Printed Matter Celebrates East Village's DIY History in Spring Zine Fair
Art

Printed Matter Celebrates East Village's DIY History in Spring Zine Fair

Featuring over 40 exhibitors.

Vault by Vans Taps Madhappy for a Customizable Og Style 43 LX Collaboration
Footwear

Vault by Vans Taps Madhappy for a Customizable Og Style 43 LX Collaboration

Each pair comes with a set of friendship bracelet-inspired beads that you can decorate with.

Nike's Dunk High Gets Dressed Up With Red and Black Tie Dye Patterns
Footwear

Nike's Dunk High Gets Dressed Up With Red and Black Tie Dye Patterns

Complete with pre-yellowed midsoles that express an aged look.

Nissin Will Save 33 Tons of Plastic By Adding An Extra Notch to Its Cup Noodle
Food & Beverage

Nissin Will Save 33 Tons of Plastic By Adding An Extra Notch to Its Cup Noodle

Simply by saving tiny seals.

More ▾