The two-minute visual is directed by longtime collaborator Scott Lazer, who also helmed Cole’s visuals like “KOD,” “ATM,” “Kevin’s Heart” and the Applying Pressure: The Off-Season documentary. Much like the artist’s continuous flow on the song, the visual itself is vigorous and straightforward, and sees Cole’s journey around New York City as he hails a cab, rides around and finally grabs some dinner at a food truck.
“p u n c h i n ‘ . t h e . c l o c k” is the third track from The Off-Season that has received a music video treatment, following “”a p p l y i n g . p r e s s u r e” and ” a m a r i.” It arrives shortly after Swizz Beatz previewed an unreleased Cole verse on the late DMX‘s “Bath Salts.”
Watch J. Cole’s “p u n c h i n ‘ . t h e . c l o c k” music video above.
Elsewhere in music, take a look at all the major music festivals set to happen in 2021.