Roger Dubuis came to HYPEGOLF Miami in decadence and style, bringing with it its extensive collection of exquisite timepieces. Alongside its collection, the Maison also brought services for all guests and even a pair of dual-branded Roger Dubuis x Lamborghini supercars.
For the first ever HYPEGOLF Invitational at Miami Beach, Florida last week, luxury Maison Roger Dubuis built its activation at the center of the event, giving the private invitational guests a glimpse into its offerings. Players were able to see up close and try on 16 exclusive timepieces including its Roger Dubuis Excalibur, Excalibur Spider and Velvet editions. All timepieces featured highly specialized components, like carbon fiber like carbon fiber bezels, skeletal tourbillon designs, exotic metals and more. Miami-based company Chawar Agave provided custom Roger Dubuis Excalibur cocktails to round out the experience.
Alongside the demo opportunities, guests had access to a skilled watchmaker, who gave individualized advice on proper maintenance. The watchmaker was also able to measure mechanical accuracy for any watch presented to him, using a specialized tool that calculated any deviation down to the millisecond.
For the event specifically, Roger Dubuis partnered with Lamborghini Miami and supplied two dual-branded Lamborghinis at the event. The ultra high performance Aventador SVJ gave attendees a taste of one of Lamborghini’s most extreme models, while the Urus spoke to those looking for more form and function in the Italian carmaker’s line.
Last but not least, the Swiss timepiece maker also gave the golfers a chance to win its Excalibur Spider Pirelli Automatic Skeleton for completing a hole-in-one at Miami Beach’s notorious Hole 14. The watch retails for $73,000 USD, making it the most expensive prize of the entire HYPEGOLF Miami event.
Check out the event recap above and to learn more about Roger Dubuis’s latest Super LumiNova Glow Me Up series that debuted at Watches and Wonders 2021.