Harry Rosen, the Canadian men’s boutique known for its innovative approach elevating the best trends in mens fashion, is now expanding its offerings to include a complete men’s grooming line. The all-new grooming essentials line is luxuriously curated for every man’s face, hair and body with some of the finest razors, trimmers, brushes, beard oils, aftershave and skincare. The brand also recently launched a new video series called “Different Strokes” featuring clips from Indigenous educator Michael Solomon, longtime radio personality Devo Brown and comedian Aaron Heels, discussing how their own personal experiences have shaped the way they groom.
Harry Rosen delivered on their promise to put together finely constructed garments for all generations and now the luxe label is making sure men everywhere have the widest range of products they need to take care of their skin, hair and body. The brand’s most appealing products include Mast, Wise and Schaf. Mast, works well for the modern minimalist, as its Edmonton-produced, barber-founded and ready to go with stylish essentials from travel-ready slim packs to stay-at-home sets, including texturizing shampoo and wash. Wise, the Montreal-designed pack, is for the new generation of consumers who value high-quality, organic-based products that feature a star Canadian ingredient and a unique essential oil blend, chosen for their therapeutic benefits and as a nod to our rich, vast wilderness.
The Wise collection also carries with it a dual eco-packaging system with reusable glass containers and recyclable refills that makes this selection for grooming a truly enlightening and fulfilling experience. Finally, Schaf skincare, the Canadian-edition, combines the best of science and nature to create a clean, fragrance-free skincare line. Schaf’s products contain a natural blend of plant extracts formulated to exfoliate, nurture and protect your skin, with added components of time-tested, high performance ingredients that ensure you get the best results possible.
“While working from home, everyone is aware of how they show up on-screen more than ever,” says Ian Rosen, EVP Digital & Strategy. “Being in lockdown doesn’t mean shutting down self-care and we believe grooming can play a big part in maintaining one’s confidence and well-being.” This kind of attitude is what has led Harry Rosen to launch over 400 new products in the grooming line, which is 25% Canadian-based. The new grooming line intentionally includes tools and products for all skin and hair types so every man can elevate their grooming routine in one shot.
Harry Rosen’s Mens Grooming collection of standout personalized products like Mast, Wise and Schaf featuring a broad selection of the finest blades, brushes, beard oils, shaving soaps, skincare, fragrances and more, are available now. Head to the brand’s website to see the entire line of mens grooming essentials now.