Known for its more rebellious outlook towards the game of golf, Euforeia didn’t hold back for the first ever HYPEGOLF Invitational in Miami Beach, Florida last week. The brand came through both generously and defiantly with what they had in store.
For starters, Euforeia hooked everyone up at the event with complimentary gloves. Euforeia debuted their patented Primo gloves and each of its three glove models were given thorough test runs by the guests, and were offered to keep them after they found their perfect match. The Viceroy, the brand’s magnum opus, is a next-gen golf glove that combines luxurious Italian lambskin leather fit with their specially formulated PRIMOCOOL material that not only keeps your hand cool and dry but also replicates the same feel as that of a traditional leather glove. The Tourismo is similar to the Viceroy, but geared more to the golfers who wanted something familiar as it utilizes a traditional Cabretta leather palm. For women, Euforeia provided its Poppy glove which also features the same high quality Italian lambskin leather and inventive features like a speed closure system at the wrist and moisture wicking materials.
Beyond the gloves given out, Euforeia wanted the guests of HYPEGOLF Miami to learn a bit more about the history of the brand, by bringing 2021 Arenacross Champion Kyle Peter’s championship-winning dirt bike to the course. The founder, Patrick Farris was brought up outside of golf actually, racing motocross for most of his life before finding this great game. The brand continues to harness the energy from motocross and action sports into Euforeia, giving it an edgier appeal than standard golf brands.
Check out both the recap imagery above and Euforeia’s own video taken at HYPEGOLF Miami below.