Euforeia Opposes the Ordinary and Laced up Everyone with Free Gloves at HYPEGOLF in Miami

Beyond its gloves, the brand also brought the vibes and even a dirt bike to the course.

Golf
2.0K 0 Comments
Save

Known for its more rebellious outlook towards the game of golf, Euforeia didn’t hold back for the first ever HYPEGOLF Invitational in Miami Beach, Florida last week. The brand came through both generously and defiantly with what they had in store.

For starters, Euforeia hooked everyone up at the event with complimentary gloves. Euforeia debuted their patented Primo gloves and each of its three glove models were given thorough test runs by the guests, and were offered to keep them after they found their perfect match. The Viceroy, the brand’s magnum opus, is a next-gen golf glove that combines luxurious Italian lambskin leather fit with their specially formulated PRIMOCOOL material that not only keeps your hand cool and dry but also replicates the same feel as that of a traditional leather glove. The Tourismo is similar to the Viceroy, but geared more to the golfers who wanted something familiar as it utilizes a traditional Cabretta leather palm. For women, Euforeia provided its Poppy glove which also features the same high quality Italian lambskin leather and inventive features like a speed closure system at the wrist and moisture wicking materials.

Beyond the gloves given out, Euforeia wanted the guests of HYPEGOLF Miami to learn a bit more about the history of the brand, by bringing 2021 Arenacross Champion Kyle Peter’s championship-winning dirt bike to the course. The founder, Patrick Farris was brought up outside of golf actually, racing motocross for most of his life before finding this great game. The brand continues to harness the energy from motocross and action sports into Euforeia, giving it an edgier appeal than standard golf brands.

Check out both the recap imagery above and Euforeia’s own video taken at HYPEGOLF Miami below.

Read Full Article

What to Read Next

Michelob ULTRA and Hypegolf Unveil New Collab at Hypegolf Clubhouse in NYC

Michelob ULTRA and Hypegolf Unveil New Collab at Hypegolf Clubhouse in NYC

Presented by Michelob ULTRA
Featuring a quarter zip, polo, and other bespoke pieces, the collection seamlessly blends performance with refined style.

Birdies and Beers: Hypegolf Clubhouse Unveils the Michelob ULTRA x Hypegolf Collection
Fashion

Birdies and Beers: Hypegolf Clubhouse Unveils the Michelob ULTRA x Hypegolf Collection

Presented by Michelob ULTRA
Elevated essentials that take the city to the green.

Inside Hanes’ In-Store Takeover at Hypegolf Clubhouse

Inside Hanes’ In-Store Takeover at Hypegolf Clubhouse

Presented by Hanes
The brand spotlighted essentials styled by Hypebeast and its new TikTok Shop partnership.


PAYNTR Launches “Gator” Collection at Hypegolf Clubhouse in NYC
Footwear Golf

PAYNTR Launches “Gator” Collection at Hypegolf Clubhouse in NYC

Presented by PAYNTR
The design’s three-dimensional traction keeps you grounded, stable, and confident through every shot.

#UGGPride Reveals All-Gender Capsule Collection To Celebrate Pride Month 2021
Fashion

#UGGPride Reveals All-Gender Capsule Collection To Celebrate Pride Month 2021

Presented by UGG
Celebrating self-expression, self-identity and love.

Nike Dunk Low Revealed in "Team Red"
Footwear

Nike Dunk Low Revealed in "Team Red"

Featuring two-tone colorblocking and a rich burgundy shade.

A Virtual Gucci Bag Sold For More Money on Roblox Than The Actual Bag
Fashion

A Virtual Gucci Bag Sold For More Money on Roblox Than The Actual Bag

The in-game accessory sold for approximately $4,115 USD.

Early Look at the Air Jordan 36
Footwear

Early Look at the Air Jordan 36

Debuted in-game by the Celtics’ All-Star Jayson Tatum.

Paris Saint-Germain Opens First European Club Retail Store in North America
Sports

Paris Saint-Germain Opens First European Club Retail Store in North America

Touching down at the Westfield Century City Mall in Los Angeles.

Nike Expands the Dunk Low "Animal" Pack With This Stark Black and Gray Style
Footwear

Nike Expands the Dunk Low "Animal" Pack With This Stark Black and Gray Style

If you look closely, you’ll see the tonal animal print graphics on its suede overlays.


Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway
Footwear

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway

A makeup that nods to his South Carolina upbringing.

Amazon Acquires MGM Studios for $8.45 Billion USD in Landmark Deal
Entertainment

Amazon Acquires MGM Studios for $8.45 Billion USD in Landmark Deal

The retail giant now has access to thousands of legacy titles and new releases.

Kiko Kostadinov Partners With retaW for Solid Perfume
Design

Kiko Kostadinov Partners With retaW for Solid Perfume

The London-based designer’s first scent.

Jaden Thompson is a Rising Force in U.K. House Music
Music

Jaden Thompson is a Rising Force in U.K. House Music

The British artist on adapting his output for a post-pandemic world.

'Jackass 4' Set to be Johnny Knoxville’s "Last Contribution to the Franchise"
Entertainment

'Jackass 4' Set to be Johnny Knoxville’s "Last Contribution to the Franchise"

After more than 20 years, the show’s co-creator is stepping aside.

Sage Nation Reworks Archival Garbstore Pieces for Exclusive Capsule
Fashion

Sage Nation Reworks Archival Garbstore Pieces for Exclusive Capsule

Transforming shirts into pleated trousers and Duffel coats into bags.

More ▾