Apple Finally Drops AirTags, Releases Optional Hermès Straps

Never lose your keys again, thanks to FindMy.

Tech & Gadgets
221 28   Comments
Prefer Hypebeast on Google
Save

Apple has finally released its AirTags accessory, announcing the new device at its Spring Loaded event on Tuesday.

The device will connect to Apple’s FindMy app to ensure that whatever they’re attached to can be easily located. Apple has even fitted the lightweight, water-and dust-resistant AirTags with speakers to make the search that much easier, with a small cover that makes it simple to change the battery.

For a sufficiently premium touch, Apple has again partnered with luxury house Hermès for some high-end leather straps. There will also be more affordable straps on hand. This follows a series of Hermès-made Apple Watch straps, demonstrating an expanding selection of co-branded leather accessories.

“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag… to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing in a statement. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”

Apple fans can begin ordering AirTags on April 23 for $29 USD apiece, with a four-pack of AirTags available for $99 USD.

Here are all of the biggest announcements from the Spring Loaded event.

Read Full Article

What to Read Next

Apple’s October 28 “Pro and Tell” Event Is Expected to Debut the First Touchscreen MacBook Pro
Tech & Gadgets

Apple’s October 28 “Pro and Tell” Event Is Expected to Debut the First Touchscreen MacBook Pro

The new MacBook Pro models will reportedly feature a Dynamic Island and weigh significantly less than the current generation.
3 Sources

Samsung Is Reportedly Planning Six Foldable and Slideable Phones in 2027 to Counter the iPhone Duo
Tech & Gadgets

Samsung Is Reportedly Planning Six Foldable and Slideable Phones in 2027 to Counter the iPhone Duo

Apple’s iPhone Duo demand has been so high that new orders currently ship as late as January 2027.
2 Sources

Apple Reclaims the World’s Most Valuable Company Title on iPhone Duo Launch Day With a $5.1 Trillion USD Valuation
Tech & Gadgets

Apple Reclaims the World’s Most Valuable Company Title on iPhone Duo Launch Day With a $5.1 Trillion USD Valuation

The $2,000 USD iPhone Duo completely sold out globally within minutes of becoming available at retail.
6 Sources


Apple Unveils First Touchscreen MacBook Pro With PROLED XDR Display
Tech & Gadgets

Apple Unveils First Touchscreen MacBook Pro With PROLED XDR Display

The groundbreaking 14- and 16-inch laptops introduce touchscreen interaction to Mac alongside tandem OLED panels and M5 silicon.

Polaroid Unveils Its Tiniest Analog Instant Camera
Art

Polaroid Unveils Its Tiniest Analog Instant Camera

Complete with a selfie mirror, double exposure and more.

Reebok, Hasbro and Boys & Girls Clubs Team Up to Create a 'Candy Land' Court in Atlanta
Design

Reebok, Hasbro and Boys & Girls Clubs Team Up to Create a 'Candy Land' Court in Atlanta

Revealed ahead of the ‘Candy Land’ x Reebok footwear collection launch.

Reese's Joins HipDot For a Chocolatey Makeup Collection
Design

Reese's Joins HipDot For a Chocolatey Makeup Collection

Tinted and scented like delicious peanut butter chocolate.

AHLOT Launches #ShowYourCraft With Custom AJ1 “Higher Than” Giveaway
Art

AHLOT Launches #ShowYourCraft With Custom AJ1 “Higher Than” Giveaway

Presented by AHLOT
Collaborating with Kester Washington and Ryan Taylor of Hype Bomb, along with Natalya Amres, Lee D’Angelo and Jessica Gorlicky for this community driven campaign, AHLOT aims to showcase creators of all skills and styles across Canada.

Flying Lotus Debuts Two New Singles With Thundercat and Niikki Randa for 'Yasuke' Anime
Music

Flying Lotus Debuts Two New Singles With Thundercat and Niikki Randa for 'Yasuke' Anime

The Netflix anime premieres April 29.

Jordan Brand Whips Up a Barbershop-Inspired Air Jordan 35 PE for Jayson Tatum
Footwear

Jordan Brand Whips Up a Barbershop-Inspired Air Jordan 35 PE for Jayson Tatum

Influenced by the Celtics’ All-Star’s love for a fresh cut.


Closer Looks: Jay Ahr and the Birkin Bag
Fashion

Closer Looks: Jay Ahr and the Birkin Bag

The artist studio reimagines timely classics through distinctively visual storytelling.

Nike Readies the SB Dunk High "TV Signal"
Footwear

Nike Readies the SB Dunk High "TV Signal"

The TV-inspired style boasts a multi-colored lenticular print.

HUMAN MADE and Blue Bottle Coffee Japan Brew up Collaborative Merch and Beans
Fashion

HUMAN MADE and Blue Bottle Coffee Japan Brew up Collaborative Merch and Beans

Kicking off Blue Bottle’s new Shibuya outpost in style.

A Ma Maniére's Gender-Defying Air Jordan 3 "Raised By Women" Leads This Week's Best Footwear Drops
Footwear

A Ma Maniére's Gender-Defying Air Jordan 3 "Raised By Women" Leads This Week's Best Footwear Drops

James Whitner’s newest footwear project is joined by the ‘South Park’ x adidas Campus 80 “Towelie” collab and the Nike SB Dunk High “Hawaii”.

Ondrej Zunka and Lexus Head Into the Future With Virtual Interiors for the LF-Z Electrified
Automotive

Ondrej Zunka and Lexus Head Into the Future With Virtual Interiors for the LF-Z Electrified

Presented by Lexus
The digital artist transports the luxury vehicle to an alternate universe.

Psychworld and Beats Collide for a Neon Digi-Camo-Fueled Release
Tech & Gadgets

Psychworld and Beats Collide for a Neon Digi-Camo-Fueled Release

Revealed with a campaign starring Cactus Jack Record’s artist Don Toliver.

More ▾