N. HOOLYWOOD, mita x WHIZ LIMITED and atmos Take on the New Balance 57/40

Each Japanese heavy hitter brings singular flair to NB’s new lifestyle silhouette.

By
Footwear
7,884 Hypes 2 Comments

After releasing in several bold in-line colorways, New Balance‘s 57/40 is now set to receive its first collaborative makeups thanks to four Japanese powerhouses: N. HOOLYWOOD, mita x WHIZ LIMITED and atmos. All three pairs differ greatly in color and inspiration but are united in double-stacked build, marking a bold new push for the 57/40 during its third month on the market.

N.HOOLYWOOD’s collaboration is dubbed “Test Product Exchange.” It’s inspired by vintage military boots and constructed from a mixture of abrasion-resistant rubberized mesh and leather. Various shades of army-esque olive green and brown lock in the inspiration even further, and a printed “serial number” graphic is placed on tongues and outsoles alike. On the other hand, mita and WHIZ LIMITED’s pair offers a much more sporty look. It’s based on the soft gray and stark black shades of NB’s made in the USA models, but ramps up the vibrance considerably with vivid pops of blue and red — a WHIZ LIMITED signature.

Finally, the atmos pair provides the most colorful style of the bunch. Drawing from a summer day spent the beach, its overlays take on a sandy tan tone while the quarter, tongue and toebox provide a sky-and-sea tie dye that mixes blue and purple. This pattern is replicated on the insole, and translucent yellow tongue tags/midfoot logos nod to bright sunshine. All three pairs come with an extra set of insoles plus spare shoelaces.

Interested parties can expect the N. HOOLYWOOD, mita x WHIZ LIMITED and atmos New Balance 57/40s to release via the New Balance Japan webstore come March 20. The MSRP for N. HOOLYWOOD’s pair is set at ¥19,800 JPY (approximately $181 USD), while the other two styles both arrive at ¥17,600 JPY (approximately $161 USD). All three prices are inclusive of tax.

For more footwear news, take a look at New Balance Hoops’ new TWO WXY sneaker.

Read Full Article

What to Read Next

New Balance's 57/40 Receives Retro Red Highlights
Footwear

New Balance's 57/40 Receives Retro Red Highlights

A nod to the 574’s heritage.

New Balance 57/40 Appears in Signature Gray
Footwear

New Balance 57/40 Appears in Signature Gray

A seminal NB palette comes to the new-jack lifestyle sneaker.

size? Reveals Exclusive New Balance 57/40 Colorway
Footwear

size? Reveals Exclusive New Balance 57/40 Colorway

A homage to NB’s signature gray shades and shaggy suedes.


The Internet is Convinced That New Balance's 57/40 Contains Hidden Swooshes
Footwear

The Internet is Convinced That New Balance's 57/40 Contains Hidden Swooshes

You can’t unsee it.

Vault by Vans and Wacko Maria Announce Collaboration for Fellow Music Lovers
Footwear 

Vault by Vans and Wacko Maria Announce Collaboration for Fellow Music Lovers

Presented by Vans
Introducing new Vans Authentic models inspired by music and collector culture.

Nike Decorates the Space Hippie 04 With Rainbow Accents
Footwear

Nike Decorates the Space Hippie 04 With Rainbow Accents

Be True-esque accents highlight the sustainably made Swoosh model.

Beyoncé Makes Grammy History With 28th Win
Entertainment

Beyoncé Makes Grammy History With 28th Win

She is now the most decorated woman in the award show’s history.


Palace x THE NORTH FACE PURPLE LABEL Sees Worlds Collide
Fashion

Palace x THE NORTH FACE PURPLE LABEL Sees Worlds Collide

The two street-leaning labels unite for a Japan-only collaboration

Kohei Okita's "Reebok eightyone" Collection Expands With This Club C Stomper
Footwear

Kohei Okita's "Reebok eightyone" Collection Expands With This Club C Stomper

The laceless silhouette comes arrives with dark navy blue uppers and “Supave Blue” accents.

Sotheby's Publicly Displays Vincent van Gogh Painting for the First Time
Arts

Sotheby's Publicly Displays Vincent van Gogh Painting for the First Time

Hitting the auction block with a pre-sale estimate between $6-$9.7 million USD.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.