Louis Vuitton's Newest Fragrance "On the Beach" Is a Refreshing Blend of Citrus Notes

Inspired by the spirit of the West Coast.

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Fashion
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Louis Vuitton has just unveiled its newest fragrance “On the Beach.”

Jacques Cavallier Belletrud, Louis Vuitton’s chief perfumer, imbued “On the Beach” with a blend of citrus notes, like grapefruit and orange. The cologne is also packed with the refreshing scent of citron, calm neroli, orange flowers, thyme, rosemary, pink pepper and cloves. This vibrant concoction reflects the spirit of the “West Coast,” added Belletrud.

Louis Vuitton’s “On the Beach” fragrance will be available on April 1 on the label’s website — prices have yet to be confirmed.

In case you missed it, check out Rei Kawakubo’s sleek Louis Vuitton “Bag With Holes” capsule.

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