AMBUSH and Moët & Chandon Have Created a Minimal Take on the Champagne Bottle

For creative director Yoon Ahn, the project was about “stripping Moët down to its essence.”

Food & Beverage
15,474 Hypes 13 Comments

Yoon Ahn’s label AMBUSH has a rich history of collaborations: the streetwear imprint has previously worked on projects with brands that range from Beats to Dior Men. But its latest partnership hopes to offer something wholly new: a collaboration with the LVMH-owned Moët & Chandon, to produce a collector’s-item champagne bottle.

The project, which is the first ever global collaboration for the French champagne house, sees Ahn re-designing the bottles of Moët Impérial and Nectar Impérial Rosé.

Speaking about the collaboration with HYPEBEAST, Ahn acknowledged that working with a brand with such a heritage was, initially, a daunting experience. “It’s challenging,” she says, “but in a good way. We all know what Moët is! So I was very familiar with the product. But I wasn’t as familiar with their history, and how deep it went. I’ve come to really appreciate that champagne-making is an art. It was kind of an education for me.”

Ahn’s reimaging of Moët’s bottles has a distinctly minimal approach: the necks of both bottles are produced in black, set against a new embossed label in white. Additionally, a portion of profits from the sale of the Moët & Chandon x AMBUSH bottles will be donated to the World Land Trust, an international conservation charity that protects threatened natural habitats.

“We are thrilled with this partnership with Yoon,” says Moët’s Cellar Master, Benoît Gouez. “It brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation.”

For her part, Ahn wears the mantle of a ‘disruptor’ with pride. “I like to ask a lot of ‘Why Not’ questions,” she says. “I want to ask things that might not have been asked previously. But I don’t set out to break the rules: I’m just being me.”

The Moët & Chandon x AMBUSH capsule collection is available from selected department stores, hotels, bars and wine stores now. For more information, check out the Moët & Chandon site.

Read Full Article

What to Read Next

The North Face’s EQBC Slides Combine Comfort With Functionality
Footwear

The North Face’s EQBC Slides Combine Comfort With Functionality

As ideal for the trails and they are for your sofa.

The Price of Bitcoin Has Just Surpassed $50,000 USD
Tech & Gadgets

The Price of Bitcoin Has Just Surpassed $50,000 USD

Edging that $1 trillion USD market cap.

Oris Limited Edition Draws Focus to Plight of the Whale Shark
Watches

Oris Limited Edition Draws Focus to Plight of the Whale Shark

Created in partnership with brand ambassador, explorer and underwater photographer Gerardo del Villar.

Vans' "Hot Lips" Collection Is for Your Inner Rockstar
Footwear

Vans' "Hot Lips" Collection Is for Your Inner Rockstar

Comprising Anaheim-quality Old Skools, Slip-Ons, and SK8-Hi sneakers, as well as a capsule collection.

Mihara Yasuhiro Injects Nylon Sandals With Sportswear Vibes
Footwear

Mihara Yasuhiro Injects Nylon Sandals With Sportswear Vibes

The ultimate all-round sandal.


RÆBURN Celebrates Archival Materials Through RÆJUVENATE Collection
Fashion

RÆBURN Celebrates Archival Materials Through RÆJUVENATE Collection

Showcased in a digital campaign by artist Maria Pereira.

Travis Scott Spices up Erica Banks' Single "Buss It" With a Catchy Remix
Music

Travis Scott Spices up Erica Banks' Single "Buss It" With a Catchy Remix

La Flame adds his signature ad-libs and auto-tuned vocals.

NOVITEC Pushes the Ferrari 812 GTS to a Roaring 840 Horsepower
Automotive

NOVITEC Pushes the Ferrari 812 GTS to a Roaring 840 Horsepower

Upgraded carbon fiber aero parts, Vossen forged wheels, and a Formula 1-derived exhaust system.

Angel Chen Gives adidas Originals' Superstar 80s and SL7600 Teeth
Footwear

Angel Chen Gives adidas Originals' Superstar 80s and SL7600 Teeth

As retro-futuristic as it gets.

Parler is Back Online After Month-Long Suspension From Amazon
Tech & Gadgets

Parler is Back Online After Month-Long Suspension From Amazon

But all previous posts on the platform have been removed.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.