Pharrell Williams Strips the White Sleeve From Moët & Chandon's Ice Impérial for the First Time in the Maison's History
The minimalist redesign arrives alongside a Saint-Tropez summer campaign and a new Spicy Mangosé cocktail.
Summary
Moët & Chandon has unveiled a new Ice Impérial expression developed with Pharrell Williams
The bottle appears without its iconic white sleeve for the first time in the Maison's history
The release extends Pharrell's ongoing creative collaboration with Moët & Chandon following his 2025 Brut Impérial and Nectar Impérial Rosé redesigns
Moët & Chandon and Pharrell Williams have unveiled a new expression of Ice Impérial that strips away one of the cuvée’s most recognizable design elements. For the first time in the Maison’s 280-plus-year history, the Ice Impérial bottle appears without its iconic white sleeve, exposing the glass beneath in what the collaboration frames as a minimalist reinterpretation of the champagne’s summer identity.
The sleeveless design shift is the most significant structural change to the Ice Impérial presentation since its introduction in 2011, when Moët & Chandon became the first champagne house to produce a cuvée specifically engineered to be consumed on ice. The original white sleeve had functioned as both a visual signature and a marker of category difference, distinguishing Ice Impérial from the Maison’s other cuvées and reinforcing the on-ice serving concept it was built around. Removing that layer places the glass directly in view and reorients the bottle’s design toward transparency over branding, a decision Pharrell has framed as a return to simplicity that puts the drinking experience above the packaging itself.
The champagne beneath the reworked presentation remains consistent with the cuvée’s established profile. The blend is dominated by Pinot Noir and Meunier and refined with Chardonnay, executed in a demi-sec style that produces a fruit-forward character with tropical nuances, a round texture, and a refreshing finish. That flavor architecture was specifically engineered around the on-ice serving format, where dilution from melting ice would otherwise flatten a drier champagne’s structure. Ice Impérial’s higher sugar content compensates for that dilution, holding the flavor profile intact as the ice melts through a longer serving window.
The serving ritual itself is codified as part of the product design. Moët & Chandon specifies that Ice Impérial should be served in a generous wine glass with three ice cubes rather than a traditional flute, a departure from standard champagne service that treats the glassware and ice quantity as functional components of the drinking experience rather than optional accessories. That specificity extends to the cuvée’s positioning across day-parts, with the demi-sec construction designed to hold its structure across long lunches, golden hour aperitifs, and evening service without the temperature shifts flattening the profile.
Cellar Master Benoît Gouez has also developed a companion cocktail, the Spicy Mangosé, that treats Ice Impérial as a base ingredient rather than a standalone pour. The build layers the champagne with tropical mango, agave, cayenne pepper, and the Maison’s Signature Ice Pearls, using the champagne’s fruit-forward profile as a foundation for a sweeter, spicier composition. The inclusion of Ice Pearls, essentially oversized frozen elements designed to chill without diluting quickly, extends the on-ice engineering logic from the champagne itself into the cocktail format.
Moët & Chandon Ice Impérial and Moët & Chandon Impérial by Pharrell Williams are both available now through selected distribution channels.
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