Patta and Timex Reunite for Second "Time Is Money" Collaboration

Referencing the Korean Won, Ghanaian Cedi, Indian Rupee and Nigerian Naira.

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Patta and Timex have reunited with a follow up to 2019’s “Time Is Money” watch, revisiting the design with new details. The model continues its military influence, with a grosgrain strap and an “Army Green” colorway across both the strap and the dial.

The key feature of the watch — and the origin of its “Time Is Money” name — is the four currency symbols that appear on the dial. Whereas the original release featured references to the dollar, pound, euro and yen, Patta has instead added the symbols for Korean Won, Ghanaian Cedi, Indian Rupee and Nigerian Naira. Each model of the Patta x Timex “Time Is Money” comes with an enlarged printed bandana sporting the same design as the watch’s dial.

The latest collaboration from Patta and Timex is available now from the Patta web store, priced at €120 EUR (approximately $135 USD).

As well as working with Timex, Patta also continued its long running Nike collaboration with the latest Air Max 1 release.

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