NO 28 Presents Its First Collection
A Parisian studio bridging the physical and digital worlds.
NO 28, a forward-thinking label and studio based out of Paris, has released its first collection of premium apparel that will later make its way into the digital world.
The brand recently launched its first pop-up, showcasing a range of unisex, ready-to-wear apparel made for all body types. The silhouettes presented include different cuts of hoodies, sweatpants, arms sleeves, balaclavas, durags, T-shirts, dresses, and tops that are stripped down to the essentials, presenting clean monochrome and two-tone pieces with a focus on fit and subtle detailing. In conjunction with its first drop, NO 28 also debuted a 2-player motorcycle racing game giving a sneak peek of its virtual aesthetic.
The brand utilizes a level system from 1 to 14 in which buyers can gain XP to acquire early access to drops, discounts, free articles of clothing, and input on creative decisions. Beyond their own collection, NO28 works with clients to develop marketing strategies and innovative ideas related to the digital world to prepare for the future of Web 3.0.
NO 28’s first-ever release is now available on the no28.world website. NFT exhibitions, avatars, and digital clothes will arrive for users in 2022.
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