Modelo Announces UNKNWN as Its Latest Streetwear Collaborator

Crown Imports liquor brand Modelo reveals the latest installment of its “Fighting Spirit Collection” featuring a limited edition co-branded collab with UNKNWN.

The Modelo x UNKNWN collection features paint-splattered navy blue cargo pants with color-blocked light blue pockets, a striped workman’s shirt and a baby blue bucket hat that comes in two styles – one with a gold Modelo logo patch affixed at the center, and the other with a red UNKNWN logo embroidery.

UNKNWN co-founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. expressed excitement over the joint venture, with Kanfer saying, “Our collaboration with Modelo is a natural fit and we’re excited to see the collection and experience come to life in Miami. UNKNWN was created to celebrate the passion of athletes and to inspire connections between brands and consumers to create communities.” Modelo’s Vice President of Brand Marketing, Greg Gallagher adds, “Modelo is proud to partner with each of these designers to showcase their unique Fighting Spirit stories through authentic streetwear collections.”

Partnering with the Wynwood-based lifestyle brand and concept store, the beer brewer announced that this drop will be the last of streetwear items being offered to the public, marking the fifth and final installment of its designer series; this time recognizing Miami’s local brands and fighting spirit. Previous Modelo capsule collections include designs from KIDSUPER, 424, Centre TX and RSVP Gallery. Additionally, a local and national sweepstakes is being held until January 31, 2022, allowing consumers a chance to win items from the new collection.

For more information on the sweepstakes and how-to win pieces from the Modelo x UNKNWN collection, visit the campaign’s official page.

In other brand collaboration news, check out the recent Supreme x Dickies collection.