Mishka Transforms Iconic Eyeball Logo for "Keep Watch Crew" NFT

Founded in Brooklyn in 2003, fashion label Mishka is entering its latest chapter of creative endeavors with a collection of NFTs that feature its famous eyeball logo. Named “The Keep Watch Crew,” the collection includes 6,969 one-of-a-kind NFTs that will be available for purchase on December 16 at 3PM PT through on NTWRK NFT, a curated NFT marketplace with some of streetwear’s most prominent creators.

To create The Keep Watch Crew, Mishka searched through its archives from the past 18 years to pull patterns and images to incorporate into the backgrounds of the works. Each piece is centered around the iconic “Keep Watch Eyeball” logo, which is rendered to reflect unique traits, like different hair styles, accessories and other details. Within the 6,969 NFTs, there are six that are offered in special one-of-one designs by artists like Buff Monster, LAmour Supreme, Mark Dean Veca, Mumbot, Johnny Ryan, and Frank Kozik in their respective styles. Fans of Mishka can also look out for NFTs with rare traits by Andy Milonakis, a close friend of the brand.

As Mishka voyages into the “MISHKAVERSE,” streetwear enthusiasts are invited to become part of the brand’s global, decentralized community to help chart the future course. Owning one of Mishka’s NFTs also grants membership to the Keep Watch Crew where people can receive membership perks like lifetime brand discounts, exclusive access to future NFT and merchandise drops.

To join the Keep Watch Crew, you must create a new Keep Watch Crew NFT on the Ethereum blockchain through a process called minting. There will be a button on the NTWRK NFT website that allows you to partake in the two-step process. The earliest fans can try to access a presale mint, which allows them to mint up to 24 hours before the public mint at a discounted price of .059 ETH versus .069 ETH. Additional details on presale are available on the brand’s Discord.

For more information about the “Keep Watch Crew Collection,” head to NTWRK NFT’s website or join its Discord. More information about the public mint at 3PM PT on December 16 will be announced via Discord.