Roc Nation To Launch Virtual Metaverse Experience for 'The Harder They Fall' Soundtrack

Fans will be able to view various sets and scenes from the film while listening to the soundtrack.

Music
3,017 Hypes 2 Comments

Roc Nation is gearing up to launch a virtual metaverse experience for the soundtrack of The Harder They Fall in collaboration with CYBR on Wednesday, November 17.

Within the experience, fans will be able to explore the virtual world of Redwood City by simply logging onto CYBR’s platform on a web browser. The experience will not require any app download, VR headset or gaming console.

Users will be able to listen to the full soundtrack while making stops at various sets and scenes from the movie, including the church, where fans will be able to view the official trailer, the train, Mary’s Stagecoach Saloon, where CYBR will set up the official merch store, and the Hotel, where fans will be able to play games to win prizes.

Additionally, inside the saloon, users will be able to view an exclusive live-streamed panel discussion with cast members from the movie and the original soundtrack’s artists.

The action-packed western, which was produced by JAY-Z, follows outlaw Nat Love (Jonathan Majors) after he learns that his enemy Rufus Black (Idris Elba), who killed his parents over two decades ago, is being released from jail. In pursuit of revenge, Love assembles a squad of allies — his former lover Stagecoach Mary (Zazie Beetz), Bill Pickett (Edi Gathegi), Jim Beckwourth (R.J. Cyler) and a surprising adversary-turned-ally — to hunt down Buck.

The Harder They Fall is available to watch on Netflix now. Roc Nation’s metaverse experience for the movie’s soundtrack will take place at 8 p.m. on Wednesday, November 17, on CYBR’s website.

Elsewhere, Post Malone and The Weeknd have released an action-packed visual for “One Right Now.”

Read Full Article

What to Read Next

'The Harder They Fall' Easter Egg Pays Tribute To Chadwick Boseman
Entertainment

'The Harder They Fall' Easter Egg Pays Tribute To Chadwick Boseman

As confirmed by Netflix.

JAY-Z Enlists Kid Cudi, Jadakiss and Conway The Machine for 'The Harder They Fall' Soundtrack
Music

JAY-Z Enlists Kid Cudi, Jadakiss and Conway The Machine for 'The Harder They Fall' Soundtrack

The Netflix Western premieres November 3.

JAY-Z and Kid Cudi Tease New Collaboration in Netflix's 'The Harder They Fall' Trailer
Music

JAY-Z and Kid Cudi Tease New Collaboration in Netflix's 'The Harder They Fall' Trailer

Starring Idris Elba, Regina King, Jonathan Majors and more.


‘The Harder They Fall’ Tells the Story of Black Western Culture Through Costume
Entertainment

‘The Harder They Fall’ Tells the Story of Black Western Culture Through Costume

The JAY-Z-produced film uses fashion as a cultural conduit.

Conquer the Trails In Jacquemus' New Les chaussures Terra Hiking Boots
Footwear

Conquer the Trails In Jacquemus' New Les chaussures Terra Hiking Boots

Featuring two natural-toned colorways.

Malbon Golf x New Balance Introduce New 997G Colorways
Footwear

Malbon Golf x New Balance Introduce New 997G Colorways

The streetwear-influenced golf brand shows off its latest collaborative shoe.

Urban Sophistication Turns Ice Cream Flavors Into Colorful iPhone Puffer Cases
Design

Urban Sophistication Turns Ice Cream Flavors Into Colorful iPhone Puffer Cases

The “Flavors” drop will begin on November 23.

Vans Announces the Grand Opening of House of Vans Mexico City
Entertainment

Vans Announces the Grand Opening of House of Vans Mexico City

The permanent creative hub will serve as a skatepark, music venue, theater and more.

Matt McCormick Releases New Drawings via Tappan Collective
Art

Matt McCormick Releases New Drawings via Tappan Collective

Exploring love, loss and what’s next.


Harry Styles Officially Launches His Beauty Brand Pleasing
Fashion

Harry Styles Officially Launches His Beauty Brand Pleasing

Featuring nail polish, serums and more.

Official Look at the Nike Dunk High "Moon Fossil"
Footwear

Official Look at the Nike Dunk High "Moon Fossil"

If you’re into Dunks and earthy tones then look no further.

'Fortnite' Unveils 'Naruto' Skins, Emotes, Creative Map and More
Gaming

'Fortnite' Unveils 'Naruto' Skins, Emotes, Creative Map and More

The Epic Games title has recreated the anime’s Hidden Leaf Village.

Reality to Idea Partners With Kingsford on a Fiery New Grill Top
Art

Reality to Idea Partners With Kingsford on a Fiery New Grill Top

Dropping today exclusively on the NTWRK app.

Nike Spruces Up Its Dunk Low "Team Red/Pink Prime" With Frilled Swooshes
Footwear

Nike Spruces Up Its Dunk Low "Team Red/Pink Prime" With Frilled Swooshes

A louder colorway fit for the Valentine’s Day celebrations.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.