Harry Styles has officially launched his own beauty brand called Pleasing. The new company was announced in Dazed magazine’s winter issue on November 15 alongside an official Instagram post from the company.
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With a simple slogan of “find your pleasing,” Styles first sparked rumors of a business venture in May when he registered a trademark in the U.K. for a “wholesome perfume and cosmetics” business. Styles was listed as the director alongside Emma Spring in the initial filing.
The beauty brand currently includes an iridescent nail polish with a matte finish, a pearl white nail polish with a glossy finish, a nail polish set that includes two additional black and pink colors, a moisturizing antioxidant serum and a serum-filled roller pen. In the future, the brand will release products in a drop-style format.
Ranging in price from $20 USD $65 USD, the products are available now on the brand’s website.
In related news, Hélas delivers cozy technical wardrobe for winter 2021.