nanamica and DOE Launch a Joint FW21 Capsule
“Gathering of like-minded individuals under the seven seas.”
Following a collaboration with The North Face earlier this year, Shanghai-based label DOE now joins forces with Japanese brand nanamica for a new co-branded Fall/Winter 2021 series.
The collaboration coincides with the third anniversary of nanamica’s entry into DOE’s offline stores, and is the first time nanamica has cooperated with a label based out of China. The collection blends the name of nanamica, which means “House of the Seven Seas,” and DOE’s brand concept “gathering of like-minded individuals,” to create the joint idea of “gathering of like-minded individuals under the seven seas.” The result is a visual design based on DOE’s signature square logo, incorporating the Kanji character “seven” into the nanamica logo found in the letter “O.”
The series is designed for daily wear, consisting of low-key and practical pieces constructed with premium fabrics and fine details. Silhouettes include a reversible down cardigan featuring quilted paneling and a round neck collar, an oversized button-down wind shirt with “One Ocean, All Lands” stitched along the bottom placket, and navy wide chino pants.
The nanamica x DOE co-branded series is set to release in limited quantities at DOE’s Shanghai and Shenzhen offline stores as well as official WeChat mini-programs on November 13. Stay tuned to the DOE Instagram found below for more details.
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In other fashion news, Squid Game‘s Lee Jung-jae has been appointed as Gucci’s Global Brand Ambassador.
