'Squid Game's' Lee Jung-jae Appointed as Gucci Global Brand Ambassador

South Korean actor Lee Jung-jae, best known for his role as Seong Gi-Hun in Squid Game, has been announced as Gucci‘s newest global brand ambassador.

Seong Gi-Hun’s announcement follows Jung Ho-yeon‘s appointment as brand ambassador for Louis Vuitton earlier this year and the confirmation of Squid Game Season 2. In a recent interview, Squid Game creator and director Hwang Dong-hyuk promised viewers, “Gi-Hun will come back, and he will do something for the world.” In the meantime, Lee Jung-jae is currently working on his directing debut for the action-drama Hunt, in which he also stars. The upcoming film is set to release later this year and follows an NSA agent chasing after a North Korean spy.

Also joining Gucci as a brand ambassador is South Korean actress Mina Shin from My Girlfriend is a Nine-Tailed Fox and Hometown Cha-Cha-Cha. Both actors are dressed in Gucci’s new Aria collection for their profile shots.

 

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In other news, Blade Runner: Black Lotus releases a new official trailer and a behind-the-scenes look.