Mercedes-Benz x Proenza Schouler Collaboration Draws Inspiration From the Great American Road Trip
Reimagining classic Proenza Schouler silhouettes with the iconic Mercedes branding.
Mercedes-Benz has partnered with New York-based fashion label Proenza Schouler to bring a new meaning to luxury with their latest collection. The collaboration is heavily inspired by the ability to travel on the open road, embracing adventure at every corner.
The limited collection amalgamates Proenza Schouler’s minimalistic silhouettes and Mercedes-Benz’s sleek design into one capsule. Featuring seven gender-neutral styles, the brands are elevating fashion classics crafted for every luxury travelers’ needs. Each piece of the collection showcases the craftsmanship of the fashion and automotive house, reflecting both houses’ focus on outstanding detail and high-quality material.
Proenza Schouler gives its own unique spin on the iconic Mercedes-Benz star, as seen on the recycled cashmere blankets available in a bevy of colorways including ecru, marigold and sky blue. The eco-friendly cotton tie-dye T-shirt is a Proenza essential and features co-branded logos of both labels. In outerwear, the collection includes an olive-green trench coat designed with a statement star motif jacquard lining is reimagined as a travel staple by the fashion house. Additionally, a knit turtleneck in golden-tan rounds out the collection as a quintessential piece for the cooler months. Accessories such as the oversized graphic weekend tote and keychains crafted with upcycled leather and a co-branded Mercedes logo complete the capsule.
Laura Dern and her son, Ellery Harper are the faces of the Mercedes-Benz x Proenza Schouler campaign. The collection is available starting November 9 exclusively online at Proenza Schouler and globally at Saks Fifth Avenue in New York and Selfridges in London. Those in the Munich downtown area can see the collection on display at Mercedes’ Studio Odeonsplatz until the end of November.
Take a look at the Mercedes-Benz x Proenza Schouler collection above.
In other fashion news, ERDEM has launched its first-ever menswear collection.
