Justin Bieber Teases Upcoming Tim Hortons Collaboration

An all-Canadian mash-up.

Food & Beverage
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Justin Bieber has officially teased a major collaboration with Tim Hortons.

The partnership is gearing up to be one of the most Canadian mashups of all time. In a recent post to Instagram, Bieber showcased a photo of himself with quintessential Tim Hortons cup. The singer’s tatted arms are seen reaching for some jewelry behind the cup. The caption read “working on something.” To further tease fans, the Canadian coffee chain commented on the photo with a heart-eye emoji, further leading fans to anticipate what is to come. Looking closely at the right of the image, fans can see a photo with an email address that reads “JustinBieber@TimHortons.com.” Those who have sent an email to the address will receive an automated response that reads,

“Hey there, If you’ve made it here by now, you deserve to know that something special is brewing between me and Tims in Canada and the U.S. More to come…Thanks, JB.”

The collaboration comes as no surprise as Bieber has often frequented Tim Hortons when he is back in his home country.

Take a look at the post below.

 

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In other F&B announcements, Reese’s Puffs officially teamed up with KAWS to launch two cereal boxes and AR game.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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