The Brooklyn-born hip-hop superstar launched his profile with a single post promoting Jeymes Samuel’s Netflix movie The Harder They Fall, along with an Instagram Story boasting a countdown for the film’s premiere. JAY-Z’s Instagram debut is a timely tactic for self-promotion, as the rapper co-produced the aforementioned western pic and appears in several tracks on the movie’s official soundtrack.
JAY-Z simply captioned his post with the title of the film, which premiered on Netflix on Wednesday. The post has since gained more than 600,000 likes in just 13 hours.
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At the time of writing, the billionaire Hall of Famer’s profile has already accumulated more than 1.9 million followers. Notably, JAY-Z has become the only person that his wife Beyoncé follows on the social media platform.
Social media is only one facet of JAY-Z’s ever-expanding empire — in 2019, the 51-year-old visionary became the first hip-hop artist to become a billionaire, according to Forbes. Today, his net worth is approximately $1.4 billion USD, which largely stems from his entertainment company, Roc Nation, his music, his Armand de Brignac champagne, his fine art collection and several other assets.
Take a look at JAY-Z’s newly-created Instagram account here.
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