JAY-Z’s MarcyPen Capital Partners and Hanwha Asset Management Launch $500M USD Fund for K-Culture Global Expansion

Summary

• JAY-Z’s MarcyPen Capital Partners and Korea’s Hanwha Asset Management launched a strategic joint venture named MarcyPen Asia with a planned $500 million fund
• The fund will target high-growth Korean consumer and culture companies (K-pop, K-beauty, food) to help them scale globally, with MarcyPen acting as the majority investor
• The partnership was announced at Abu Dhabi Finance Week 2025; they plan to begin raising capital from international investors in the second half of 2026

JAY-Z’s investment firm, MarcyPen Capital Partners, is teaming up with Korea’s Hanwha Asset Management to tap into the massive global demand for Korean culture and lifestyle. The Korean Herald reports that the collaboration, formalized in an agreement signed in Dubai during Abu Dhabi Finance Week 2025, establishes a planned $500 million USD joint venture fund.

This new investment vehicle is dubbed MarcyPen Asia and will target high-growth consumer and culture companies in Korea and across Asia, with the aim to help them scale globally. Hanwha Asset Management, which oversees approximately $81.7 billion USD, will select the small firms and handle the overall fund operations. MarcyPen will be the majority investor.

The partnership responds directly to the explosion of Korean influence, which now extends from global mainstream K-pop acts like BTS and BLACKPINK to the rising global sales of K-beauty, food, and other lifestyle brands.

“South Korea is a cultural nexus of Asia, influencing global trends in beauty, content, food, entertainment and lifestyle, making it the ideal gateway for our partnership with Hanwha,” Robbie Robinson, managing partner and chief executive officer of MarcyPen, said in a statement.

The fund seeks to raise capital from international investors starting in the second half of 2026.