Anderson .Paak Launches His Own Record Label APESHIT INC.

Emphasizing playing and performing as key for the next generation of artists.

Music
1,305 Hypes 0 Comments

Grammy Award-winning artist Anderson .Paak has officially launched his new record label, APESHIT INC.

In a pre-recorded press conference video, the artist announced that he wants to focus on “raw talent” and highlight artists who can play their own instruments. Paak feels as if there is currently a gap in the market for these kinds of artists and hopes that APESHIT INC. provides new-age musicians with a label that helps them flourish. In the clip, the artist can be heard describing the ethos of his record label,

“I wanted to start a label that sets fire to a new generation of artists, who can play while performing. This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”

Later in the video, Paak doubles down on the need to find artists who can play, posing the question, “Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!” He also explains why he chose to call it APESHIT, revealing APE stands for “Anderson .Paak Empire” while the latter part of the label name is merely because “we on some other shit.” The Los Angeles-based label is set to be backed by UMG.

Anderson .Paak and Bruno Mars‘ new album An Evening With Silk Sonic is set to arrive on November 12.

In other music news, Drake, 21 Savage and Project Pat have revealed new visuals for “Knife Talk.”

Read Full Article

What to Read Next

Anderson .Paak Has a Tattoo Warning Against Releasing His Music After He Dies
Music

Anderson .Paak Has a Tattoo Warning Against Releasing His Music After He Dies

Expressing that his demos were ‘never intended to be heard by the public.’

Bruno Mars and Anderson .Paak Share Silk Sonic Debut Album Release Date
Music

Bruno Mars and Anderson .Paak Share Silk Sonic Debut Album Release Date

The highly-anticipated record is coming sooner than expected.

Krafton Inc. Enlists Adi Shankar for PUBG Animated Series
Entertainment

Krafton Inc. Enlists Adi Shankar for PUBG Animated Series

The ‘Castlevania’ producer is back for another game-based series.


Bruno Mars and Anderson .Paak To Release Silk Sonic’s Debut Album in Early 2022
Music

Bruno Mars and Anderson .Paak To Release Silk Sonic’s Debut Album in Early 2022

Mars says he doesn’t want to be ‘binge-watched.’

Taika Waititi Reveals Plans To Adapt Alejandro Jodorowsky's Graphic Novel 'The Incal'
Entertainment

Taika Waititi Reveals Plans To Adapt Alejandro Jodorowsky's Graphic Novel 'The Incal'

Citing Jodorowsky as a major influence throughout his career.

BEAMS Taps Matsuzaki Bokken Workshop for a Bespoke Wooden Sword
Design

BEAMS Taps Matsuzaki Bokken Workshop for a Bespoke Wooden Sword

Made for kendo training.

'League of Legends' Celebrates 'Arcane' Premiere With a Jinx 'Fortnite' Skin
Gaming

'League of Legends' Celebrates 'Arcane' Premiere With a Jinx 'Fortnite' Skin

Numerous Riot Games will also now be available on the Epic Games Store.

Spider-Man Joins 'Marvel's Avengers' as a PlayStation Exclusive
Gaming

Spider-Man Joins 'Marvel's Avengers' as a PlayStation Exclusive

The game has plenty more updates planned.

A Truck Full of NVIDIA RTX 30 Series Graphics Cards Was Robbed
Tech

A Truck Full of NVIDIA RTX 30 Series Graphics Cards Was Robbed

EVGA has now blocked registrations of the stolen cards.


LeBron James Expected To Miss "At Least One Week" of Games Due To Abdominal Injury
Sports

LeBron James Expected To Miss "At Least One Week" of Games Due To Abdominal Injury

The Lakers star aggravated his ab injury during the Houston Rockets game.

Waymo's Self-Driving Vehicles Arrive on New York City Streets
Automotive

Waymo's Self-Driving Vehicles Arrive on New York City Streets

The autonomous cars can be spotted in Manhattan this week.

Silk Sonic Is "Smokin' Out the Window" With Latest Single
Music

Silk Sonic Is "Smokin' Out the Window" With Latest Single

The third single off ‘An Evening With Silk Sonic.’

Burger King Indonesia Concocts a New "Purple Seoul" Menu
Food & Beverage

Burger King Indonesia Concocts a New "Purple Seoul" Menu

Reviving the purple food craze from 2019.

Travis Scott Releases Updated Version of "ESCAPE PLAN" and New Track "MAFIA" With J. Cole
Music

Travis Scott Releases Updated Version of "ESCAPE PLAN" and New Track "MAFIA" With J. Cole

Just in time for Astroworld Festival.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.