Food Lion and Mountain Dew Reunite for New Uproar Flavor
A refreshing fusion of berry and kiwi.
Following the launch of its Thrashed Apple Flavor, Mountain Dew linked up with its longtime partner Food Lion to debut a new Uproar Flavor which boasts a summery blend of berry and kiwi.
Bursting in a bold pink hue, the drink features a roaring lion graphic that manifests the brand’s “fearless and energetic spirit” as well as a nod to its latest collaboration with Food Lion. Although the duo has teamed up several times in the past, the fruity flavor will be the first exclusive DEW drink of the American grocery store.
“We are thrilled to be partnering with MTN DEW to launch this new, limited-time flavor exclusively for our customers,” said Kevin Pruitt, Category Manager of Food Lion, in the press release. “We pride ourselves in being able to offer our customers the latest products relevant to them and are sure MTN DEW Uproar will be a hit.”
The Uproar Flavor will be available in 20-ounce to 2-liter bottles for a limited time only on Food Lion’s website and at the chain’s retail stores found in North Carolina, South Carolina, Virginia, Tennessee, Kentucky, Georgia, West Virginia, Maryland, Pennsylvania and Delaware.
Elsewhere in beverage, Topo Chico introduced a Margarita Hard Seltzer.
