Environmentally-conscious outfitter PANGAIA is expanding its apparel offerings with the introduction of the brand’s first-ever denim line.
Designed by Jonathan Cheung, the brand’s first line of denim products is crafted from Wild Himalayan nettle and organic cotton from India. Marking the first time Himalayan nettle has been used in selvedge denim, the new blended material was created as a left-hand weave to make the material softer. As a result, the newly crafted denim is also highly durable and breathable. The new line consists of straight-leg denim jeans, a 90’s vintage-inspired jacket and high-rise straight-leg jeans in rinse and mid washes.
“The denim jean is the most democratic, inclusive, hard-wearing, long-lasting and culturally influential piece of clothing in all human history,” said PANGAIA Denim Designer, Jonathan Cheung. “Our work has been like farm-to-table, starting at the plant level to make even better, unique denim.”
With the brand’s first denim offering, the focus has been on sustainable practices from the usage of Wild Himalayan nettle to biodegradable cellulose sewing thread. Additionally, each denim garment will include a digital passport that will allow customers access to product-level impact reporting. The new feature made its debut with the brand’s Horizon collection and is meant to promote responsible consumption practices.
The first drop of PANGAIA’s new denim collection is available now on the brand’s website.
In related news, Café Kitsuné launches its first-ever apparel collection for FW21.