'Squid Game' Could Earn Netflix Almost $900 Million USD in Value

The South Korean survival drama show cost approximately $21.4 million USD to produce.

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Netflix‘s hit series Squid Game could earn the streamer nearly $900 million USD in value.

According to Bloomberg, the South Korean survival drama show created $891.1 million USD in impact value, which is described as “a metric the company uses to assess the performance from individual shows.” Documents reveal that Squid Game’s debut season cost about $2.4 million USD an episode, totalling to approximately $21.4 million USD.

Reports add that around 132 million people have watched, at the very least, two minutes of Squid Game during its first 23 days on Netflix, but the total number of viewers who watched more of the show or actually finished it was not disclosed. Netflix does calculate, however, that about 89 percent of people who started watching finished at least 75 minutes while 66 percent, translating to around 87 million people, finished the series in its first 23 days. A total of over 1.4 billion hours have been spent watching Squid Game.

In related news, FWENCLUB is celebrating the success of Squid Game with the 14-inch doll figure from the “Red Light, Green  Light” game.

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Sophie Caraan
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Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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