Meta Acquires VR Fitness Developer Supernatural
Continuing to expand its reach within the VR industry.
Meta — formerly known as Facebook — has now acquired virtual reality fitness developer Supernatural.
While financial details of the new deal have not been disclosed, the VR fitness subscription service will join Meta completely, with all staff members in the startup being offered roles in Meta. Supernatural’s CEO Chris Milk will also be joining, pointing out that the acquisition will give his firm “more resources to expand.” The company itself provides services similar to those of Peloton, using VR to provide training sessions to those at home.
“Our larger hope is that we can bring in a whole new type of audience into virtual reality that might not have been interested in it for the use case it has been promoted for thus far,” explained Milk earlier last year.
The new acquisition comes shortly after Meta CEO Mark Zuckerberg highlighted the role fitness will play within the expansion of its VR division during its Meta Connect conference earlier this week. The company will also be launching workout accessories created to be used in tandem with the Meta Quest headset sometime next year.
Elsewhere in the tech world, TikTok is testing a new feature that allows viewers to send tips to content creators.
