Eye/Loewe/Nature Presents Spirited FW21 Campaign

The latest Eye/Loewe/Nature campaign shot by HYPEBEAST evokes curiosity of the outside world, placing the Fall/Winter 2021 collection within the idyllic British countryside alongside a bemused new explorer of the great outdoors.

The menswear label – an extension of Spanish luxury house Loewe – brings a philosophy deeply rooted in the outdoors to the forefront of its FW21 campaign. As narrated by explorer Louie Akinwale in the campaign video, “Nature makes me realise how small I am in the grand scheme of life”. This great reverence for nature is sewn into the low-impact collection while the label’s crafty approach to garment design creates a range that plays with materials and textures suited to urban terrains and wilderness expeditions.

From quilted bucket hats to corduroy pants, the collection adopts a patchwork aesthetic crafted with upcycled techniques. The jacket range, which includes tailored tweed gilets and upcycled military-tent overcoats, exemplifies the collection’s fusion of outdoor, vintage and military elements.

As with any winter offering, the line-up adds an assortment of fleece and knitwear pieces brought to life with playful embroidery designs. Flannel shirts and other tops are given an environmentally-safe washed treatment for a distressed and ‘worn-into’ look. The label’s eye logo stars in graphic prints applied to the bag selection and this season’s footwear instalment, the hiking boot.

Take a closer look at Eye/Loewe/Nature’s full FW21 collection in the gallery above.

Shop the collection on Loewe’s online store, boutiques and select retailers available now.