First showcased with a lookbook earlier this year, FW21 is inspired by 1972, a year that saw France put winter holidays on the calendar. From ski slopes and chalets to more modest getaways out of the city, all bore a warming common theme that has seen them become a mainstay to this day.
Paying homage to this time and the eras that have come since, co-founders Maxime Schwab and Dany Dos Santos have played with nostalgic pieces, patterns and colors and updated them with modern fabrics and tweaks.
Knitwear, fleece and sherpa offer cozy protection from the often-harsh winter conditions, while corduroy, cognac leather and tweed provide vital laters, all of which boast a pleasing color palette inspired by the beauty of the mountains and snow-covered forests.
Take a look at the full campaign above or shop the Drôle de Monsieur FW21 collection via the brand’s webstore.
In other news, Gucci has opened its “Gucci Circolo” pop-up in East London.